MKV_EKKU Culture and Mass Media Economics

Faculty of Economics and Administration
Autumn 2009
Extent and Intensity
0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Marek Pavlík, Ph.D. (lecturer)
doc. Ing. František Svoboda, Ph.D. (lecturer)
Mgr. Simona Škarabelová, Ph.D. (lecturer)
Guaranteed by
Mgr. Simona Škarabelová, Ph.D.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Mgr. Kateřina Kociánová
Timetable
Sat 26. 9. 16:20–19:30 P303, Sat 7. 11. 8:30–11:50 P303, Sun 13. 12. 12:50–16:15 P303
Prerequisites
The course is designed for second year students of combined Bachelor’s studies, the Public Economics and Administration field of study.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course has a specializing character. Its concept is based on the presumption that students have already acquired the knowledge of the subject matter in courses Theory of the Public Sector, Economics of the Public Sector and Economics of Non-profit Organizations.
Lectures focus on general topics related to culture and mass media.
The aim of the course is to present a given topic from the economic and legal point of view. The emphasis is put on broader problems as well.
Syllabus
  • 1. Main information. General concepts. Main problem of culture economy. Discussion about subsidies. Criteria of efficiency. Specificity of culture economy - pricing, labour market, laws.
  • 2. Care for historical heritage. Churches and religious societies.
  • 3. Music business. Literature and public libraries. Media economy. Broadcasting. Cinematography.
Literature
  • McLuhan, M. Člověk, média a elektronická kultura. 1. vyd. Brno: Jota 2000, ISBN 80-7217-128-3
  • Krbová, J. Vybrané obory kultury a masmédií. Organizace, právní prostředí a financování. 1. vyd.Praha: VE 2002, ISBN 80-245-0287-9
  • Lévy, P. Kyberkultura. 1. vyd. Praha: Karolinum 2000, ISBN 80-246-0109-5
  • Bourdie, P. O televizi. 1. vyd. Brno: Doplněk 2002, ISBN 80-7239-122-4
  • REKTOŘÍK, Jaroslav. Ekonomika a řízení odvětví veřejného sektoru. 1st ed. Praha: Ekopress, 2002. ISBN 80-86119-60-2. info
  • HAMERNÍKOVÁ, Bojka. Kultura a masmédia v tržních podmínkách. 1. vyd. Praha: Vysoká škola ekonomická v Praze, 1995, 207 s. ISBN 8070798572. info
Teaching methods
Lectures, reading, class discussions.
Assessment methods
Examination requirements include elaborating a seminar paper of an applicational character (twice). The form of the examination is oral.
If students commit a prohibited act, such as using various forbidden tools, cribbing, taking out any part of the exam or any other cheating, the teacher is allowed to interrupt an exam and to grade a student with F, FF or FFF according to the seriousness of the offence. The mentioned procedure relates to all the activities that are included in the final evaluation of the course (seminar work, essays, tests etc.).
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
General note: nezapisují si studenti, kteří absolvovali předmět KVEKMA.
The course is also listed under the following terms Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Spring 2016, Spring 2017, Spring 2018, Autumn 2018, Autumn 2019, Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2009, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2009/MKV_EKKU