MPH_STMG Strategic management

Faculty of Economics and Administration
Autumn 2022
Extent and Intensity
2/2/0. 8 credit(s). Type of Completion: zk (examination).
Taught in person.
Teacher(s)
doc. Ing. Pavla Marciánová, Ph.D. (lecturer)
doc. Ing. Petr Pirožek, Ph.D. (lecturer)
Ing. Viliam Záthurecký, MBA, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Pavla Marciánová, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Tue 18:00–19:50 P106, except Tue 13. 9., except Tue 1. 11.
  • Timetable of Seminar Groups:
MPH_STMG/01: Wed 8:00–9:50 S310, except Wed 14. 9., except Wed 2. 11., P. Marciánová, P. Pirožek, V. Záthurecký
MPH_STMG/02: Wed 10:00–11:50 S305, except Wed 14. 9., except Wed 2. 11., P. Marciánová, P. Pirožek, V. Záthurecký
MPH_STMG/03: Mon 16:00–17:50 S306, except Mon 12. 9., except Mon 31. 10., P. Marciánová, P. Pirožek, V. Záthurecký
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course Strategic Management follows the course Management, resp. course Basics of management (and similar courses), taught in the bachelor's degree program. The aim of the course is to deepen the understanding of the strategic development of the company in the broad context of trends in social, political, economic and technical progress, especially trends related to the development of a knowledge, multicultural and information society.
Learning outcomes
After completing the course the student should be able to:
• understand and explain trends in the business environment;
• to analyze typical phenomena of current corporate management practice;
• based on positive-sum games, understand the nature of the business relationship with its stakeholders, ie owners, employees, buyers, suppliers, creditors and the state;
• identify, understand and apply basic approaches and methods of strategic management;
• formulate variants of business development strategies;
• using risk decision-making methods to select and implement an optimal business development strategy.
Syllabus
  • 1) Societal and social developmental trends: opportunities and threats.
  • 2) The position of the enterprise on the threshold of post-industrial civilization.
  • 3) Fourth Industrial Revolution.
  • 4) Business mission. Shareholder and stakeholder concepts.
  • 5) Enterprise as a conflict of stakeholder interests.
  • 6) Managing the relationship of an enterprise with individual stakeholders.
  • 7) Strategic analysis of the general environment.
  • 8) Strategic analysis of the competitive environment on the individual markets of the company.
  • 9) Strategic analysis of the company's internal environment.
  • 10) Using strategic analysis to create a business strategy. Typology of strategies.
  • 11) Strategy implementation.
  • 12) Strategic Change Management.
Literature
    required literature
  • TYLL, Ladislav. Podniková strategie. Vyd. 1. Praha: C.H. Beck, 2014, xviii, 275. ISBN 9788074005077. info
    recommended literature
  • HANZELKOVÁ, Alena. Business strategie : krok za krokem. Vyd. 1. V Praze: C.H. Beck, 2013, xv, 159. ISBN 9788074004551. info
  • FOTR, Jiří, Emil VACÍK, Ivan SOUČEK, Miroslav ŠPAČEK and Stanislav HÁJEK. Tvorba strategie a strategické plánování : teorie a praxe. První vydání. Praha: Grada Publishing, 2012, 381 stran. ISBN 9788024739854. info
  • FREEMAN, R. Edward. Stakeholder theory: the state of the art. 1st ed. Cambridge: Cambridge University Press, 2010, 362 pp. ISBN 978-0-521-13793-5. info
  • ČÁSTEK, Ondřej. Využití stakeholderského přístupu při strategické analýze podniku (The Use of Stakeholder Approach in Strategic Analysis). 1st ed. Brno: Masarykova univerzita, 2010, 242 pp. ISBN 978-80-210-5411-0. Koupit v online knihkupectví Munipress info
  • PORTER, Michael E. Konkurenční strategie : metody pro analýzu odvětví a konkurentů. Translated by Karel Kvapil. [1. vyd.]. Praha: Victoria Publishing, 1994, 403 s. ISBN 8085605112. info
    not specified
  • ROTHAERMEL, Frank, T. and Nancy MCDONOUGH. Strategic Management: Concepts 4th Edition. 4th ed. McGraw-Hill Education, 2018, 592 pp. ISBN 978-1-259-92762-1. info
Teaching methods
Teaching takes place in the form of lectures and seminars in which the topics and case studies and their solutions are discussed. The main focus is on the the elaboration of the team seminar work and its defense.
Assessment methods
Prerequisite for the completion of the course is passing the exam. The exam is oral with preparation. During the exam, the student answers two questions. The prerequisite for admission to the exam is the processing, presentation and defense of the team seminar work and the completion of other duties carried out at the seminars. To ensure the objectivity of the exam in this course, the same applies as to all other courses: Any description, recording or passing of tests, the use of illicit devices as well as means of communication or other impairment of the objectivity of the exam (credit) will be considered as non-fulfillment of the termination conditions; for gross violation of study regulations. As a consequence, the student passes the exam in the IS with a mark "F" and the dean initiates disciplinary proceedings, which may result in termination of studies.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2022, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2022/MPH_STMG