KHRITR Value Management

Faculty of Economics and Administration
Spring 2009
Extent and Intensity
0/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Viliam Záthurecký, MBA, Ph.D. (lecturer)
Guaranteed by
Ing. Viliam Záthurecký, MBA, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Timetable
Sat 14. 3. 8:30–11:50 P304, Sat 28. 3. 8:30–16:15 P304
Prerequisites
The aim of this course is to acquaint students with functions, the nature and methods of ensuring value for the customer. The issue is focused mainly on the definition of the concept of a satisfied and buying customer, knowledge of the customer's actual requirements and needs. This is the value for the customer; its maximum value is the key to success in business. The volume of value for the customer is measured by the ratio of benefit to the cost, respectively to the price necessary to achieve and utilize it. Attention is also devoted to the description of the essence and possibilities of applications of all formulation methods and evaluation what should be the manufacturer and entrepreneur aware of with regard to be affected by events and facts to meet the condition for sustainable growth of value for the customer. Concerning method that allows acquainting students with an effective way of increasing the value for the customer.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Satisfied customers and buyers - is a dream and goal of every honest producers and entrepreneurs. In order to meet these principles, we must know our customers, be able to define their needs and aspirations. The principle is to meet the real needs of the customer in terms of innovation, not in terms of civilian goods, because they are not always identical to those needs. The customer is looking for a product, manufacture or service that fulfils him best and fulfils his needs as efficiently as possible. This is the essence and main purpose of this course - to define the needs of the customer to define the usefulness of the goods offered and the value for the customer as an economic category.
Syllabus
  • 1. Value for the customer, categories of values for the customer. Maximalization of value for the customer. Value for the customer and commercial success, role of value for the customer in realizing missions and goals of company, value for the customer in the age of globalization and new economy, history and practice using of value for the customer, value culture, definition resp. economic formulation in the rate of utility costs to the whole value for the customer. 2. Restructuring of production function of the company, fundamentals and reasons of restructuring, life cycle of company, strategy of prosperity, revitalization and resuscitation of the company, condition of successful company restructuring. 3. Innovation of company production function, innovation as the factor of the development, classic authors of innovation Schumpeter, Valenta, impulses for the innovation (needs, strategy of perception of innovation of product), innovation management, objects of innovation management, levels of innovation management, system approach in innovation management, basic approaches in innovation management. 4.,5. Methodology of increasing value for the customer, management of values as managerial discipline, characteristics and principles of management of values, using in company, management of value as a branch and a system, general and constructive theory of management of values, value analysis, projection, strategy of product value 6.,7.,8. Case studies concerning management of value, case studies from practice, value projection in practice. 9.,10. Organization and management of value - implementation, training and organization of value managers in company, status and qualification of value managers, principles of team work in management of value, execution of projects of management of value, motivation in management of value area. Thematic plan of seminars ( in according with weeks of education): 11,12,13,14. Seminars for the case studies presentation. During the seminars the case studies from the management of value will be presented and discussed. They will follow demanded structure. It is recommended to make an example from management of value.
Literature
  • VLČEK, Radim. Hodnota pro zákazníka. Vyd. 1. Praha: Management Press, 2002, 443 s. ISBN 80-7261-068-6. info
  • VODÁČEK, Leo and Oľga VODÁČKOVÁ. Management :teorie a praxe v informační společnosti. 4. rozš. vyd. Praha: Management Press, 2001, 314 s. ISBN 80-7261-041-4. info
  • VEBER, Jaromír. Management :základy, prosperita, globalizace. Vyd. 1. Praha: Management Press, 2006, 700 s. ISBN 80-7261-029-5. info
  • STADLER, Susanne. Strategický management :nástroje, aplikace. Translated by Magda Schulmeisterová. 1. vyd. Brno: Masarykova univerzita, 2000, 258 s. ISBN 802102304X. info
Assessment methods
Attendance at meetings - lectures is not compulsory except the one, where students have to present entered POT. Obligation of the students is to present 1 POT as a teamwork in semester - object of the POT is the analysis of creating value for customers and innovation management in the selected firm. The team will be composed of 2 students; the quality of elaborated POT will be taken into account in the final evaluation. Organizational division into groups - teams will be made on the first two meetings, at which they will be able to sign up and agree on a specific date performance. Dates of presentations will copy the schedule of lectures and seminars. Written material to the presentation is not necessary to send to the teacher, the presentation itself must be drawn up in MS PowerPoint. Failure to date of the presentation, without proper excuse is considered as a failure of assumptions to accede to the exam. The course will be concluded with an exam in a form of the colloquium. For the successful completion, students must present a seminar work in team through PP presentation and free interpretation. In the course of the semester, students will not write any test, but teacher recommend to verify the acquired knowledge of the students in the self-correction tests listed for each chapter.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2007, Spring 2008.
  • Enrolment Statistics (recent)
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