ZUR427 Media project and product

Faculty of Social Studies
Autumn 2011
Extent and Intensity
1/1. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
prof. PhDr. Jiří Pavelka, CSc. (lecturer)
Mgr. Pavel Sedláček (seminar tutor), Mgr. Tomáš Bártek (deputy)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Timetable
Thu 8:00–9:40 AVC
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course deals with the origin and implementation of medial projects and products at non-medial markets. The aim of the course is to make principles and rules regulating the medial markets and that are subject to the process of building-up medial projects. At the end of this course, the students will be able to understand the relationships forming the medial projects, medial products and medial markets. They will also able to create medial projects of their own and be competitive at medial markets.
Syllabus
  • Media and culture. Theory of social organization.
  • The levels of mass communication. Functionalist theory of media and society. Mass media function.
  • Medial business and medial industry. Medial market.
  • Medial organization. Media, public service and private media. Owners and media operators. Medial policy.
  • Medial marketing. Financing of media.
  • Pre-production, production and post-production medial systems.
  • Types of medial products (genres and formats). Structure and description of a medial product.
  • Medial contents and content analysis of a medial product.
  • Medial project and its implementation team. Target consumers’ group. Process of creation a medial product and a medial product production.
  • Financing of medial projects. Grant agencies and funds and their policies. Fund raising.
  • Sales and distribution of medial projects and products.
  • Defence and evaluation of the medial project.
  • Final evaluation of the course.
Literature
  • Branston, Gill – Stafford, Roy: The Media Student’s Book. 2nd Ed. London, New York: Routledge, 1999.
  • DeFleur, Melvin L. – Ballová-Rokeachová, Sandra J. (1996): Teorie masové komunikace. Praha: Univerzita Karlova.
  • Jirák, Jan – Köpplová, Barbara: Média a společnost. Praha: Portál, 2003.
  • McQuail, Denis: Úvod do teorie masové komunikace. Praha: Portál, 1999.
Teaching methods
lectures, class discussion, indiviual and group projects, homeworks, evaluation of projects
Assessment methods
four smaler written works, paper - medial project, writtten test
Language of instruction
Czech
Further Comments
Study Materials
The course is taught each semester.
The course is also listed under the following terms Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008, Autumn 2009, Autumn 2010, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016.
  • Enrolment Statistics (Autumn 2011, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2011/ZUR427