ZUR589b Social Media

Faculty of Social Studies
Autumn 2015
Extent and Intensity
1/1. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
Tae-Sik Kim, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Wed 11:30–13:00 AVC
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15
fields of study / plans the course is directly associated with
Course objectives
This course examines the sociocultural impacts of social media, the most advanced form of human communicative technology. Grounded in the understanding of the relationship between technology and society, this course looks closely at technological features of social media as well as the cultural consequences of mediated interactions among people. The course then turns to particular issues in relation to the uses of social media. By reading a variety of research articles assigned in the course and participating in class discussions, students learn to develop their own research projects focusing on social media and its sociocultural impacts.
Comprehend the relationship between technology and society.
Understand various social impacts of social media.
Review and analyze a variety of research articles on social media.
Find important themes and methods of social media research
Lead insightful discussions.
Syllabus
  • Week 1. Course introduction
  • Week 2. Technology and Culture
  • Week 3. What is Social Media
  • Week 4. Social Media and Politics
  • Week 5. Social Media and Social Changes
  • Week 6. Social Media Marketing
  • Week 7. Reading Week
  • Week 8. Social Media and Intercultural Communication
  • Week 9. Social Media for the Old and the Young
  • Week 10. Social Media and Social Capital
  • Week 11. “Critical” Social Media Studies
  • Week 12. Conference 1
  • Week 13. Conference 2
Literature
    required literature
  • Papacharissi, Z. (Ed). A networked self: Identity, community, and culture on social network sites. New York: Routledge.
  • MCLUHAN, Marshall. Understanding media : the extensions of man. 6th ed. New York: A signet book, 1964, 318 s. info
  • MUMFORD, Lewis. Technics and civilization. London: George Routledge & Sons, 1934, xi, 495. info
Teaching methods
#The format of the course is a combination of brief lectures and controlled discussions of various assigned readings.
# All students are expected to read all articles assigned and to develop appropriate discussion questions. Each student is a discussion leader for an assigned week.
# Students submit a group research paper with 2-4 colleagues (topic of student’s choice in consultation with instructor; minimum 20 pages including references, figures, and tables)
Assessment methods
1. Response Papers (40 x 9 = 360) (Summarize Required Articles and Develop 3 discussion questions. Submit by noon the day before each class with the exception of Week 1, 11, 12, and 13 No Late Paper Accepted)
2. One Discussion Leader (140)
3. One Presentation (100): Week 12 or Week 13
4. Research Paper (400): Due- Midnight, Monday 12. January. 2014 (Late Paper – Subtract 5% for each day after the due date)

Total: 1000
A: 900-1000
B: 800-899
C: 700-799
D: 600-699
E: 500-599
F: -499
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
The course is taught only once.
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019.
  • Enrolment Statistics (Autumn 2015, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2015/ZUR589b