POL490 Campaigning - theory and use - interacting workshop

Faculty of Social Studies
Spring 2009
Extent and Intensity
1/1/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Otto Eibl, Ph.D. (lecturer)
Mgr. Anna Shavit, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Lubomír Kopeček, Ph.D.
Division of Politology – Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Timetable
each odd Tuesday 14:00–17:40 P24
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 40 student(s).
Current registration and enrolment status: enrolled: 0/40, only registered: 0/40
fields of study / plans the course is directly associated with
Course objectives
Main objectives of the course are to make students to experience and try to prepare an electoral campaign. The course combines theoretical and practical knowledge and is divided into separated workshops. Students will be divided into independently working teams of analytics and political consultants. They will work on a campaign plan, electoral strategy and prepare a visual campaign as well. Within the worskhops they will have the chance to cooperate and discuss their progress with real professionals.
Syllabus
  • 1. The Introduction - information about the course, dividing students into working teams 2. Workshop - Electoral Market 3. Workshop - THe Electoral Actors (how parties function, party primaries) 4. How to set up and start the electoral campaign 5. The introduction into political ads 6. The decision to run, how to work with the candidate (the simulation of TV debate) 7. The role of media and PR 8. Final presentation of electoral campaigns
Literature
  • SHEA, Daniel M. and Michael John BURTON. Campaign craft : the strategies, tactics, and art of political campaign management. 3rd ed. Westport, Conn.: Praeger Publishers, 2006, xvi, 235. ISBN 0275990044. URL info
  • BRADER, Ted. Campaigning for hearts and minds : how emotional appeals in political ads work. London: University of Chicago Press, 2006, xvi, 280. ISBN 0226069893. URL info
  • Campaigns and political marketing. Edited by Wayne P. Steger - Sean Q. Kelly - J. Mark Wrighton. New York, NY: Haworth Press, Inc., 2006, 210 s. ISBN 0789032104. info
  • MARK, David. Going dirty : the art of negative campaigning. Lanham, [Md.]: Rowman & Littlefield Publishers, 2006, x, 267. ISBN 0742545016. URL info
  • Campaigns and elections American style. Edited by James A. Thurber - Candice J. Nelson. 2nd ed. Boulder, Colo.: Westview Press, 2004, xiii, 260. ISBN 0813341825. URL info
  • SHAW, Catherine M. The campaign manager : running and winning local elections. 3rd ed. Boulder, Colo.: Westview Press, 2004, xvi, 399. ISBN 0813342228. URL info
  • STONECASH, Jeffrey M. Political polling : strategic information in campaigns. Lanham, Md.: Rowman & Littlefield, 2003, x, 169. ISBN 074252552X. info
Assessment methods
lectures, class discussion, group projects, presentations by professional in the sectors creativity, participation in the classes, final presentation and the final written assignment (campaign plan)
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is also listed under the following terms Spring 2008, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018.
  • Enrolment Statistics (Spring 2009, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2009/POL490