HEN629 Ecopsychology II: Communication of environmental issues with the public

Faculty of Social Studies
Spring 2015
Extent and Intensity
2/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Jan Krajhanzl, Ph.D. (lecturer)
doc. PhDr. Jan Činčera, Ph.D. (seminar tutor)
Guaranteed by
doc. Mgr. Bohuslav Binka, Ph.D.
Department of Environmental Studies – Faculty of Social Studies
Contact Person: Bc. Petra Burišková
Supplier department: Department of Environmental Studies – Faculty of Social Studies
Timetable
each odd Tuesday 13:30–16:45 Studio 527
Prerequisites
The course is designed for students, who are interested in environmental communication and public education, who can read in english, who like to create, analyse, debate, play and work intensively during the course to learn how to reach the widest possible public with environmental protection issues.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20, only registered with preference (fields directly associated with the programme): 0/20
fields of study / plans the course is directly associated with
Course objectives
Students:
1. Know a specifity of environmental communication.
2. Are oriented in a recent research and in a discussion in the field of environmental communication.
3. Can prepare public education campaign supporting environmental behavior change or branding of environmental NGOs.
4. Know, where to find more resources for study and work.
Syllabus
  • 1. How to communicate environmental issues to the public? Psychological difficulties of environmental communication. Preparation of the campaign. Choosing the objectives. Ethical considerations.
  • 2. How to identify a target group? Persona. Segmentation. Positioning. Research methods.
  • 3. How people think and make decisions in environmental protection? Elaboration Likelihood Model. Priming. The theory of social reasoning. Fear and defense mechanisms. Inoculation theory.
  • 4. How to deepen environmental attitudes? Intrinsic value. Problem Awareness. Subjective/social norm. Moral norm. Self-efficacy, locus of control. Environmental conflicts.
  • 5. How to strengthen the relationship between environmental organizations and the public? Image of ecologists in the Czech Republic.
  • 6. How to promote environmental behavior change? Strategy to support proenvironmental behavior. Applied behavioral analysis. Community-based Social Marketing. Nudge.
Literature
    required literature
  • LEE, Nancy and Philip KOTLER. Social marketing : influencing behaviors for good. 4th ed. Thousand Oaks, Calif.: SAGE Publications, 2011, xi, 502. ISBN 9781412981491. info
    recommended literature
  • • KRAJHANZL, Jan, ZAHRADNÍKOVÁ, Šárka, RUT, Ondřej. Možnosti spolupráce s veřejností (nejen) při ochraně životního prostředí [online]. Zelený kruh, 2010. [cit. 2012-04-22]. Dostupný z .
  • KRAJHANZL, Jan. Dobře utajené emoce a problémy životního prostředí. Brno: Lipka, 2012.
  • LEFEBRE, Craig R. Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment. Jossey-Bass, 2013.
  • • TYSON, Ben; Hurd, Mercedes. Social Marketing Environmental Issues. New York, Bloomington : iUniverse, 2009.
  • BONAR, Scott A. The Conservation Professional's Guide to Working with People. Island Press, 2007.
  • KEARNEY, Albert J. Understanding applied behavior analysis : an introduction to ABA for parents, teachers, and other professionals. London: Jessica Kingsley Publishers, 2007.
  • ALBERTO, Paul A. and Anne C. TROUTMAN. Applied behavior analysis for teachers. Ninth edition. Boston: Pearson, 2013, xiv, 456. ISBN 9780132925266. info
  • MCKENZIE-MOHR, Doug. Social marketing to protect the environment : what works. Thousand Oaks: SAGE Publications, 2012, xiv, 237. ISBN 9781412991292. info
  • MCKENZIE-MOHR, Doug. Social marketing to protect the environment : what works. Thousand Oaks: SAGE Publications, 2012, xiv, 237. ISBN 9781412991292. info
  • Engaging the public with climate change : behaviour change and communication. Edited by Lorraine Whitmarsh - Saffron O'Neill - Irene Lorenzoni. Washington, DC: Earthscan, 2011, xxiii, 289. ISBN 9781844079285. info
  • MCKENZIE-MOHR, Doug. Fostering sustainable behavior : an introduction to community-based social marketing. 3rd ed. Gabriola, B.C.: New Society Publishers, 2011, xi, 171. ISBN 9780865716421. info
  • ROSE, Chris. How to win campaigns : communications for change. 2nd ed. Washington, DC: Earthscan, 2010, ix, 381. ISBN 9781849711142. info
  • Communication skills for conservation professionals. Edited by Susan Kay Jacobson. 2nd ed. Washington, D.C.: Island Press, 2009, xiii, 461. ISBN 9781597269438. info
  • NORDHAUS, Ted and Michael SHELLENBERGER. Break through : from the death of environmentalism to the politics of possibility. Boston: Houghton Mifflin Company, 2007, 344 s. ISBN 9780618658251. info
  • Communicating nature conservation : a manual on using communication in support of nature conservation policy and action. Edited by Sandra Rientjes. [Tilburg]: European Centre for Nature Conservation, 2000, 95 s. ISBN 9080248290. info
    not specified
  • COX, J. Robert. Environmental communication and the public sphere. 3rd ed. Thousand Oaks, Calif.: SAGE Publications, 2013, xvi, 429. ISBN 9781412992091. info
Teaching methods
Teamwork, problem tasks solving, lectures and presentations, examples of good and bad practices, discussion, individual readings and homework, sharing of experiences.
Assessment methods
Active participation (only one absence is possible), homework, project and exam, which will be focused on examination of acquired knowledge and its application.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
General note: Výjimečně nebude vyučován na jaře 2016. Příště bude vyučován na jaře 2017.
The course is also listed under the following terms Spring 2013, Spring 2014, Spring 2017, Spring 2019.
  • Enrolment Statistics (Spring 2015, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2015/HEN629