POL510 Electoral Campaigns

Faculty of Social Studies
Spring 2018
Extent and Intensity
1/1/0. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Miloš Gregor, Ph.D. (lecturer)
Mgr. Lenka Hrbková, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Lubomír Kopeček, Ph.D.
Division of Politology – Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Division of Politology – Department of Political Science – Faculty of Social Studies
Timetable
Thu 13:30–15:00 U41
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to introduce students to the various aspects in the phases of planning, organization, and implementation of political marketing tools during electoral campaigns.
Learning outcomes
At the end of the course students should be able to: understand and estimate effects of various means and techniques used by political actors. They will learn how to critically evaluate and use appropriate methods of successful campaigning.
Syllabus
  • 1. Introduction and information about the course, required readings 2. Preparation of the campaign 3. Campaign strategy 4. Polls, surveys, and focus groups 5. Stakeholders, market and message 6. How to conduct a campaign brief 7. Political advertising 8. Selected political marketing tools 9. Masmedia and TV debates 10. Intern marketing 11. Seminar
Literature
  • Campaigns and political marketing. Edited by Wayne P. Steger - Sean Q. Kelly - J. Mark Wrighton. New York, NY: Haworth Press, Inc., 2006, 210 s. ISBN 0789032104. info
  • MARK, David. Going dirty : the art of negative campaigning. Lanham, [Md.]: Rowman & Littlefield Publishers, 2006, x, 267. ISBN 0742545016. URL info
  • LAU, Richard R. and David P. REDLAWSK. How voters decide : information processing during election campaigns. Cambridge: Cambridge University Press, 2006, xvii, 344. ISBN 052161306X. info
  • Campaigns and elections American style. Edited by James A. Thurber - Candice J. Nelson. 2nd ed. Boulder, Colo.: Westview Press, 2004, xiii, 260. ISBN 0813341825. URL info
  • Public communication campaigns. Edited by Ronald E. Rice - Charles K. Atkin. 3rd ed. Thousand Oaks: SAGE Publications, 2001, xi, 428. ISBN 0761922067. info
  • ATHERTON, N. M. Electron spin resonance : theory and applications. Chichester: Ellis Horwood Limited, 1973, 438 s. ISBN 0470-03600-1. info
Teaching methods
lectures, class discussion, required reading, workshops
Assessment methods
written assignment (max. 40 points), final exam (max. 60 points); to pass students needs 60 points.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on course enrolment limitations: Doporučeno absolvování předmětu POL505
The course is also listed under the following terms Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2019.
  • Enrolment Statistics (Spring 2018, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2018/POL510