FF:UZSJB626 Advertising Language - Course Information

UZSJB626 Advertising Language

Extent and Intensity

2/0/0. 4 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Mgr. Petr Stehlík, Ph.D. (lecturer)

Guaranteed by

doc. Mgr. Ivo Buzek, Ph.D.
Department of Romance Languages and Literatures – Faculty of Arts
Contact Person: Dagmar Holoubková

Timetable

Mon 16:40–18:15 C31

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20

fields of study / plans the course is directly associated with

• Upper Secondary School Teacher Training in Spanish Language and Literature (programme FF, N-HS3)
• Upper Secondary School Teacher Training in Spanish Language and Literature (programme FF, N-SS) (2)
• Upper Secondary School Teacher Training in Spanish Language and Literature (programme FF, N-SS3)

Course objectives

The aim of the course is to analyse Spanish advertisement texts.

Syllabus

• Advertisements in contemporary society.
• Advertisement as a way of communication.
• Advertisement text structure.
• Advertisement text from phonetic point of view.
• Advertisement text from morphological point of view.
• Advertisement text from lexicalsemantic point of view.
• Advertisement text from syntactic point of view.

Literature

• Stehlík, Petr. Algunas consideraciones sobre el análisis pragmático de los textos publicitarios. In Études Romanes de Brno. Brno : Masarykova univerzita v Brně, 2004. od s. 69-77, 9 s. ISBN 80-210-3431-9.
• Moriyón Mojica, C.: Exégesis pragmalingüística del discurso publicitario, Universidad de Valladolid, Valladolid 1994.
• Gutiérrez Ordóńez, S.: Comentario pragmático de textos publicitarios, Arco/Libros, Madrid 1997.
• Cardona, D., Berasarte, R.F. (1972): Linguística de la publicidad, Madrid
• Hernando Cuadrado, L.A. (1984): El lenguaje de la publicidad, Corial Coloquio, Madrid.
• Ferraz Martínez, A. (1995): El lenguaje de la publicidad, Arco/Libros, Madrid.

Assessment methods

Oral exam.

Language of instruction

Spanish

Further Comments

The course is taught only once.

• Enrolment Statistics (Autumn 2008, recent)
  
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