Gartner Magic Quadrant Tool
Ing.J.Skorkovský,CSc.
Department of corporate economy
MASARYK UNIVERSITY BRNO

Prinicples of creation of these kind of matrixes
ERP systém
TECHNOLOGY
Methodology
R & D
ERP systém
TECHNOLOGY
Methodology
R & D
Data
Garner matrix
Boston matrix

Agenda related to MQ Matrix
•Positioning Technology Players Within a Specific Market
•Giving you a wide-angle view of the relative positions of the market's competitors •Helps to
digest how well technology providers are executing against their stated vision •Even if you are not
a big fan of Gartner’s MQs though we can respect the fact , that they are widely used by customers
as part of the decision making pack.
•

MQ Matrix
Challengers
Leaders
Niche players (gaps in the market)

Visionaries

MQ Matrix explanation
•Leaders execute well against their current vision and are well positioned for tomorrow (make money
now and in the future see TOC admirers).
•
•Visionaries understand where the market is going or have a vision for changing market rules, but
do not yet execute well.
•
•Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or
outperform others
•
•Challengers execute well today or may dominate a large segment, but do not demonstrate an
understanding of market direction.

MQ Matrix
„A“ is better than „B“ and „B“ is better  than“C“
Challengers
Leaders
Niche players

Visionaries
A
B
C

MQ Matrix
Using colors in order  to show progress (Red =bad, Green  = good)
Challengers
Leaders
Niche players
Visionaries
A
B
C
A
B

MQ for BI



Leaders specification for BI
•Leaders are vendors that are strong in the breadth and depth of their BI platform capabilities and
can deliver on enterprise-wide implementations that support a broad BI strategy •BI strategy and
pricniples will be presented next session !!!!!

Verdicts
•After reading this magic quadrant for BI you should ask one crucial question :
•    Why customers selected a BI vendor ?????
–Ease of Use
– Chosen BI application offers an intuitive, visual-based interactive data exploration experience
that customers rate highly and that competitors, large and small, try to imitate.” Want to bring in
a list of sales numbers from Excel? Easy!!!. How about importing information from an online source?
Easy !!!
–Data Discovery Capabilities
– Ability to create custom table calculations  add quick filters and parameters and drill in to
specific data points (see e.g. NAV calculated fields)
–Cloud & Mobile Based Analytics
– Vendors want to simplify a method for end users to access their data from anywhere at any time
•

MQ for ERP



MQ Matrix for IT companies
Quadrant Drops


Not all MQs are created equal….



Thanks for your attention