CMA01 Media, Society and Culture

Faculty of Arts
Autumn 2024

The course is not taught in Autumn 2024

Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Tae-Sik Kim, Ph.D. (lecturer)
Guaranteed by
Tae-Sik Kim, Ph.D.
Department of Film Studies and Audiovisual Culture – Faculty of Arts
Supplier department: Department of Film Studies and Audiovisual Culture – Faculty of Arts
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
Course objectives
This course is designed to help students develop an understanding the complexity of media environments in our contemporary society. Students will consider ‘media’ as cultural practices and discourses. The course will look at the evolution of communication and media industries over time to explore how models for information distribution and reception have facilitated communication in modern society. As well, students will look at the ways that media practices influence and order other practices in the social world. The first half of the course will cover an historical and theoretical overview of contemporary media practices, including definitions of ‘media’, technological determinism and culture, and media and culture industry. The second half of the course will then focus on each medium such as newspapers, television, and ‘new’ media as environments of practice.

Goals: To understand the history of media and technology to comprehend their reciprocal roles in relation to society and culture. To critically evaluate the power of cultural media and symbolic meaning-making in affecting fundamental social change. To comprehend the ways in which the form of different media –newspapers, TV, video, exhibition and new media – affects cultural meaning-making.
Learning outcomes
Student will understand the history of media and technology to comprehend their reciprocal roles in relation to society and culture; critically evaluate the power of cultural media and symbolic meaning-making in affecting fundamental social change; comprehend the ways in which the form of different media – newspapers, TV, video, exhibition and new media – affects cultural meaning-making. Student will understand scholar terminology in English and will be able to interpret English scholar literature.
Syllabus
  • Week 1. Introduction to the course.
  • Week 2. Media vs Culture: Views on Technologies. MC p. 3-29. Mumford, L. “Technics and Civilization”.
  • Week 3. Media Effects. MC p.467-489. McQuail, D. “The influence and effects of mass media”.
  • Week 4. Culture Industry and Society. Adorno, T. & Horkheimer, M. “Culture industry: Enlightenment and mass deception”.
  • Week 5. Media, Information, and People. Chomsky and Media. Manufacturing Consent on YouTube ( http://www.youtube.com/watch?v=RO51ahW9JlE).
  • Week 6. Alternative Media. Understanding Alternative Media p. 51-62. Shirky, C. “Here comes everybody” Chapter 3.
  • Week 7. Media and Representation. Hall, S. (1997). Representation and the Media. Lecture.
  • Week 8. Midterm Exam.
  • Week 9. Group Presentation.
  • Week 10. Transnational Media. Kraidy, M. M. (2003). Glocalisation: An international communication framework? Journal of International Communication, 9(2), 29-49.
  • Week 11. Media and Commerce. Jhally, S. “Image­ Based Culture: Advertising and Popular Culture”.
  • Week 12. New Media and Culture. Livingstone, Sonia (2007) From Family Television to Bedroom Culture: Young People's Media at Home, in Eoin Devereux (ed.) Media Studies: Key Issues and Debates, London: Sage Publications, 302-321.
  • Week 13. Final Examination.
Literature
  • CAMPBELL, Richard, Christopher R. MARTIN and Bettina FABOS. Media & culture : an introduction to mass communication. 9th ed. Boston: Bedford/St. Martins, 2014, 1 sv. ISBN 9781457628313. info
  • CROTEAU, David, William HOYNES and Stefania MILAN. Media/society : industries, images, and audiences. Edited by David Croteau. 4th ed. Thousand Oaks, Calif.: SAGE, 2012, xix, 395. ISBN 9781412974202. info
Teaching methods
The format of the course is a combination of lectures and controlled discussions of assigned readings. All students are expected to read textbooks assigned and to develop appropriate discussion questions. TEXTBOOK Richard Campbell, Christopher Martin, and Bettina Fabos, MEDIA AND CULTURE: An Introduction to Mass Communication (Bedford/St. Martin’s, 2010).
Assessment methods
Attendance 20%: 4 unexcused absences during a semester shall be denied academic credit. Midterm Examination 30%. Group Presentation 10%. Group with 3-4 colleagues. Case Study: Media in Brno (Major media, Local media, Street media, Social media). Submit PPT and Present in Week 11. Class Presentation 10%. Develop discussion questions on assigned week’s topic. Introduce cases not included in textbooks. Final Examination 30%.
Language of instruction
English
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