KSCB921 Business Chinese I

Faculty of Arts
Autumn 2024
Extent and Intensity
0/4/0. 5 credit(s). Type of Completion: k (colloquium).
In-person direct teaching
Teacher(s)
Yu-Min Chang, MA (seminar tutor)
Yu-Shan Tsao (seminar tutor)
Guaranteed by
Yu-Min Chang, MA
Department of Chinese Studies – Asia Studies Centre – Faculty of Arts
Contact Person: Yu-Min Chang, MA
Supplier department: Department of Chinese Studies – Asia Studies Centre – Faculty of Arts
Timetable
Thu 16:00–17:40 B2.24, except Mon 18. 11. to Sun 24. 11.
Prerequisites (in Czech)
TYP_STUDIA(N)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The business course incorporates the study of Chinese society and culture while integrating the United Nations Sustainable Development Goals (SDGs) to foster students' understanding and respect for cultural diversity, enhancing their competitiveness and sense of responsibility in international business.
Learning outcomes
By the end of the course, students should be able to effectively apply the knowledge they have acquired to read and comprehend business texts in Chinese, engage in discussions on business topics in Chinese, and manage business correspondence in Chinese.
Syllabus
  • Topic 商业运营与策略行销 第一课：公司组织与业务Lesson 1: The Company's Business and Organization第二课：营销和谈价策略Lesson 2: Negotiating Prices and Marketing Strategies 第三课：广告的效果好 Lesson 3: That's an Effective Ad 第四课：市场调查Lesson 4: Market Surveys Topic 数位商务基础设施和运营 第五课：网络办公室Lesson 5: Virtual Office 第六课：网上物流与运输Lesson 6: Online Logistics and Shipping Merchandise
Teaching methods
Students are expected to prepare at home by learning new vocabulary and texts. The course follows a seminar format, involving reading, explaining new grammar, interpreting cultural elements in texts, reviewing students' home preparation, and conducting oral exercises. Situational teaching method: Through scenario design, students can apply their learned knowledge and skills in real business situations, enhancing their practical abilities and problem-solving skills. For example, simulating presenting to shareholders and the public, introducing the efforts and achievements of the company in environmental protection, public welfare, and employee welfare. Task-based teaching method: Assign practical tasks such as organizing and participating in business banquets, allowing students to practice socializing language. Project-Based Teaching Method: students can gain a deep understanding of business concepts and skills through practical project tasks, cultivating comprehensive application abilities and teamwork spirit.
Assessment methods
weekly homework, a maximum of 1 absence is allowed during the semester, otherwise students will not be able to take the exam
Final Exam
Final written exam (vocabulary, grammar or culture)
Final oral exam (at least 5 minutes, with PPT)
Language of instruction
Chinese
Further comments (probably available only in Czech)
The course is taught once in two years.
Information on course enrolment limitations: Zápis mimo Čínská studia není možný.
The course is also listed under the following terms Autumn 2020, Autumn 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2024/KSCB921