MUKS40 Museums Marketing and Management

Faculty of Arts
Spring 2021
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. František Šebek (lecturer), Mgr. Lucie Jagošová, DiS., PhD. (deputy)
Guaranteed by
prof. Mgr. Jiří Macháček, Ph.D.
Museology – Department of Archaeology and Museology – Faculty of Arts
Contact Person: Mgr. Lucia Miškolciová
Supplier department: Museology – Department of Archaeology and Museology – Faculty of Arts
Timetable
Fri 19. 3. 9:00–12:40 M22, Fri 16. 4. 9:00–12:40 M22, Fri 7. 5. 9:00–12:40 M22, Fri 28. 5. 9:00–12:40 M22
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The main objectives of the course are the following:
acquainting students with management of museums;
acquainting students with marketing of museums;
application theory in practice
Syllabus
  • Museums societies and its functions.
  • Collection management.
  • Communication; manners and protocol.
  • Marketing, basic terms, literature.
  • Marketing mix, Market analysis, advertising, public relations.
  • Museums and marketing.
  • Fundraising and sponsorship.
Literature
  • Verhaar, Jan: Management and Organization. Amsterdam, Renwardt Academie
  • Fahy, Anne: Collections Management. London - New York, Routledge 1995, s. 304. ISBN 0-415-11283-4
  • The Management Needs of Museum Personnel. Amsterdam Reinward Academie
  • Museums - management. Wien, MANZsche Verlags- und Universitätsbuchhandlund 1991. s. 248. ISBN 3-214-082191
  • Statut ICOM a Stanovy AMG
  • FOPP, Michael A. Managing museums and galleries. London: Routledge, 1997, ix, 241 s. ISBN 0-415-09496-8. info
  • MCLEAN, Fiona. Marketing the museum. London: Routledge, 1997, 257 s. ISBN 0-415-10392-4. info
  • Organizační chování :jak se každý den chovají spolupracovníci, nadřízení, podřízení, obchodní partneři či zákazníci. Edited by František Bělohlávek. 1. vyd. Olomouc: Rubico, 1996, 343 s. ISBN 80-85839-09-1. info
  • DOLANSKÝ, Václav, Vladimír MĚKOTA and Vladimír NĚMEC. Projektový management. Vyd. 1. Praha: Grada, 1996, 372 s. ISBN 8071692875. info
  • BOWMAN, Cliff. Strategický management. Translated by Jiří Vejdělek. Vyd. 1. Praha: Grada Publishing, 1996, 147 s. ISBN 8071692301. info
  • MAJARO, Simon. Základy marketingu. Translated by Stanislav Jurnečka. 1. vyd. Praha: Grada, 1996, 308 s. ISBN 8071692972. info
  • SCHULTZ, Don E. Moderní reklama : umění zaujmout. Translated by Robert Špaček. Vyd. 1. Praha: Grada, 1995, 668 s. ISBN 8071690627. info
  • MCCARTHY, E. Jerome and William D. PERREAULT. Základy marketingu. Translated by Dana Bursíková. 1. vyd. Praha: Victoria Publishing, 1995, 511 s. ISBN 80-85605-29-5. info
  • Museum management. Edited by Kevin Moore. London: Routledge, 1994, xi, 298. ISBN 0415112796. info
  • Management. Edited by Heinz Weihrich - Harold Koontz. [1. vyd.]. Praha: Victoria Publishing, 1993, 659 s. ISBN 80-85605-45-7. info
  • GRUBER, David. Jak si vychutnat zuřícího šéfa. Ostrava: Gruber-TDP, 1992. ISBN 80-900680-2-2. info
  • Museums 2000 : politics, people, professionals and profit. Edited by Patrick John Boylan. London: Museums Association in conjunction with Routledge, 1992, vii, 203 s. ISBN 0-415-05455-9. info
Teaching methods
lectures, group projects
Assessment methods
lectures, oral exam
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2003, Spring 2004, Spring 2006, Spring 2007, Spring 2008, Spring 2010, Spring 2011, Spring 2012, Spring 2014, Spring 2015, Spring 2016, Spring 2018, Spring 2019.
  • Enrolment Statistics (recent)
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