MVKK_12 Marketing comunication I.

Faculty of Arts
Autumn 2010
Extent and Intensity
0/2. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Simona Pokorná Juračková, Ph.D. (lecturer), Mgr. Viktor Pantůček, Ph.D. (deputy)
Guaranteed by
Mgr. Viktor Pantůček, Ph.D.
Department of Musicology – Faculty of Arts
Contact Person: Vlasta Taranzová
Timetable
Thu 10:00–11:35 J21
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 0/50, only registered: 0/50, only registered with preference (fields directly associated with the programme): 0/50
fields of study / plans the course is directly associated with
Course objectives
At the end of the course students should be able to understand and explain specification of art's marketing. Special attention is paid to museum field.
Syllabus
  • – marketing and art's marketing, position of marketing at cultural institution
  • – process of communication
  • – logotype and corporate identity, branding
  • – institutional identity, image development
  • – media relations, PR a media partnerships
  • – visitors, main target groups and their needs
Assessment methods
3 short semester papers
Language of instruction
Czech
Follow-Up Courses
Further Comments
Study Materials
The course is taught only once.
The course is also listed under the following terms Autumn 2009, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2015.
  • Enrolment Statistics (Autumn 2010, recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2010/MVKK_12