PSB_323 Neuropsychology of decision making

Faculty of Arts
Spring 2013
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
PhDr. Stanislav Gálik (lecturer), PhDr. Pavel Humpolíček, Ph.D. (deputy)
doc. PhDr. Miroslav Světlák, Ph.D. (lecturer)
Guaranteed by
PhDr. Zdenka Stránská, Ph.D.
Department of Psychology – Faculty of Arts
Supplier department: Department of Psychology – Faculty of Arts
Timetable
Mon 19:10–20:45 L32
Prerequisites
Student will learn basic neuromarketing concepts and the key studies of this field. The course provides students the opportunity to research boarder realm overlapping psychology, neuroscience and marketing. The major goal is to explore up-to-date researches, studies and hypotheses in order to build up knowledge database of this area in the czech academic environment.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
Course objectives
Student will learn basic neuromarketing concepts and the key studies of this field. The course provides students the opportunity to research boarder realm overlapping psychology, neuroscience and marketing. The major goal is to explore up-to-date researches, studies and hypotheses in order to build up knowledge database of this area in the czech academic environment.
Syllabus
  • Key neuroscientific concepts CNS - Structures and functions Contemporary studies in the field of neuropsychology of the decision making Motivation, emotions, decision making Medical imaging (ECG, EEG, EDA, fMRI, etc.) Somatic marker hypothesis Usage of electrophysiology in behavioral research Ethical concerns in neuroscience and neuromarketing research
Literature
    required literature
  • Patrick, R., & Christophe, M. (2007). Neuromarketing: understanding the "buy button" in your customer's brain. Nashville: Thomas Nelson.
  • Rizzolatti, G., & Craighero, L. (2004, June). The Mirror Neuron System. Annual Review of Neuroscience , 27, pp. 169 - 192.
    recommended literature
  • Crano, W. D., & Prislin, R. (2008). Attitudes and Attitude Change. New York: Psychology Press.
  • Lindstrom, M. (2008). Buyology: truth and lies about why we buy. New York: Random House.
  • Antonio, R. D. (2000). Descartesův omyl. Praha: Mladá Fronta.
  • Perloff, R. M. (2008). The Dynamics of Persuasion. New York: Taylor & Francis Group.
  • Zaltman, G. (2003). How consumers think. Boston: Harvard Business School Press.
  • Pradeep, A. K. (2010). The Buying Brain: Secrets for Selling to the Subconscious Mind. Hoboken: John Wiley & Sons.
  • Joseph, E. L. (1998). The emotional brain: the mysterious underpinnings of emotional life. New York: Touchstone.
  • O'Doherty, J., & al., e. (2001, March). Representation of Pleasant and Aversive Taste in the Human Brain. The Journal of Neurophysiology , 85, pp. 1315 - 1321.
  • Dawkins, R. (1976). The Selfish Gene. New York City: Oxford University Press.
Teaching methods
The course is the combiantion of lectures, class discussions and presentations.
Assessment methods
The performance will be evaluated by activity in class discussions, by quality of class presentations and by quality of final class project.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught each semester.
The course is also listed under the following terms Spring 2012, Spring 2015.
  • Enrolment Statistics (Spring 2013, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2013/PSB_323