US_184 Advertising as the cultural task. Advertising 1945-2011

Faculty of Arts
Spring 2018
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. Helena Maňasová Hradská, Ph.D. (lecturer), PhDr. Dagmar Koudelková (deputy)
Guaranteed by
PhDr. Dagmar Koudelková
Department of Musicology – Faculty of Arts
Contact Person: Mgr. Jan Karafiát
Supplier department: Department of Musicology – Faculty of Arts
Timetable
Tue 9:10–10:45 N51
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 40 fields of study the course is directly associated with, display
Course objectives
The aim of lectures is to acquaint students with advertising as the peculiar tool for communication. Classes will point out how does advertising use rhetoric, art and design, specific topics of its time and how does it work with universal principals of human perception. Course will be limited to the period cca 1945-2011.
Learning outcomes
Student will be able to describe the main topics of the subject, reflecting the context of the advertisement of the period.
Syllabus
  • 0-introduction: afterwar situation, new media and criticism of advertising 1-Endlich wieder...Krieg: nostalgie, international styl, "americanisation", two camps of cold war 2-Criticism of consumerism I (USA) 3-From Brusel to New York: warming, psychedelie and pop-art in advertising 4-Criticism of consumerism II (France) 5-cooking nature and the pointed design in advertising (Grapus) 6-Victorious advertising or the criticism III? (Foucalt and Lipovetsky) 7-East in 80s: the poster and television 8-Benetton and "goody goody ads": O. Toscani 9-subvertising and never-ending creation of capitalism: Funky Business, Guerilla marketing and recuperation 10-Conclusion: affirmation culture forever?
Literature
  • PINCAS, Stéphane and Marc LOISEAU. Dějiny reklamy. Edited by Maurice Lévy, Translated by Pavel Brožek. V Praze: Slovart, 2009, 336 s. ISBN 9783836515658. info
Teaching methods
lectures, discussion
Assessment methods
Final discussion about the presented topics
Language of instruction
Czech
Further Comments
Study Materials
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/phil/spring2018/US_184