SOC262 Marketing of city

Faculty of Social Studies
Autumn 2012
Extent and Intensity
1/1. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Mgr. Slavomíra Ferenčuhová, Ph.D. (lecturer)
Dr. Aleš Burjanek, Ph.D. (assistant)
Guaranteed by
doc. PhDr. Ing. Radim Marada, Ph.D.
Division of Sociology – Department of Sociology – Faculty of Social Studies
Contact Person: Ing. Soňa Enenkelová
Supplier department: Division of Sociology – Department of Sociology – Faculty of Social Studies
Timetable
Mon 12:00–13:30 U34
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30, only registered with preference (fields directly associated with the programme): 0/30
fields of study / plans the course is directly associated with
there are 19 fields of study the course is directly associated with, display
Course objectives
This course introduces "urban governance" and its transfomations on the basis of readings selected from key textbooks and case studies from various cities.
Its orientation is also "practical". Students will be trained in analysis of urban politics and trends in urban governance. The whole course leads to understanding the history of local governance and new strategies of entrepreneurial urban governance and planning (strategic, disourse, creative planning; place promotion, place marketing), as well as to reflexive and critical approach with regard to actual or potential effects of the new strategies on social cohesion.
Syllabus
  • PART 1 Urban policy and urban governance (history and present)
  • PART 2 Analysis of the policies: treds in urban governance and their effects
  • PART 3 Place-marketing, city branding, image of the city (a detailed sylabus will follow)
Literature
    required literature
  • Brenner, N. (eds.) 2003. Spaces of Neoliberalism: Urban Restructuring in North America and Western Europe (Antipode Book Series). Wiley-Blackwell
  • Cochrane, A. 2007. Understanding urban policy. Malden: Blackwell
Teaching methods
readings and analysis of the readings in the seminars; collection and analysis of materials; excursions
Assessment methods
position papers (every week, based on assigned readings)
mid-term test or mid-term essay
final essay/exam
Language of instruction
Czech
The course is also listed under the following terms Autumn 2013, Autumn 2014.
  • Enrolment Statistics (Autumn 2012, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2012/SOC262