ZUR309 Television and its audiences in everyday life + Rating analysis

Faculty of Social Studies
Spring 2013
Extent and Intensity
2/2. 4 credit(s). Recommended Type of Completion: zk (examination). Other types of completion: z (credit).
Teacher(s)
PhDr. Jaromír Volek, Ph.D. (lecturer)
Mgr. Ivana Holzbauerová (assistant)
Mgr. et Mgr. Kateřina Kirkosová, Ph.D. (assistant)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Wed 14:00–15:40 AVC, Wed 16:00–17:40 PC54
Prerequisites (in Czech)
SMER ( MED )
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 12 student(s).
Current registration and enrolment status: enrolled: 0/12, only registered: 0/12
fields of study / plans the course is directly associated with
there are 25 fields of study the course is directly associated with, display
Course objectives
In this course we shall consider how studies in media and especially televison audiences shown that media and everyday life are intertwined. We shall address theoretical and empirical approaches (for example Ang, Fiske, Gray, Hall, Morley, Lull, Ang and so on) to the study of television audiences in order to show how people fit television into their biographies. The course will provide introduction to audience research with stress on qualitative, ethnografic research too. We will try to examine a range of viewing habits from different parts of the world. To consider factors such as age, gender and material status in relation to audiences, and asses how theese factors influence our consumption of television. Course outline: Introduction to television and sociological theory of everyday life/ television and construction of ontological security/ the field of media audience research/ ethnographic media audience research/ television as a socio-technical system and its users/ the role of television in the family/ television viewing as a form of consumption/ television narativity/ public television broadcasting. Main objectives can be summarized as follows: 1/ to understand the basic teachings of the role of television in the modernity 2/ to understand theory of everyday life 3/ to understand the theory of media audiences 4/ to understand selected television s genres and formates
Syllabus
  • 1/ Theories of everyday life: basic definition 2/ Television and modernity 3/ Functions of television: television and ontological security 4/ Television in home teritories 5/ Television as a member of family 6/ Television narativity I.: soap opera 7/ Television narativity I.: reality TV 8/ Audience research I. : behavioral and critical paradigm 9/ Audience research II.: theories of dominant text 10/ Audience research III.: „ethnographic turn" 11/ Post- critical paradigm 12/ Audience as media construct 13/ Television and public service
Literature
  • Alasuutari, P.: Rethinking the Media Audience: The New Agenda 1999
  • Meyrowitz, J.: Všude a nikde. Vliv elektronických médií na sociální chování. Karolinum, Praha, 2006.
  • Thompson, J. B.: Média a modernita. Sociální teorie médií. Karolinum, 2004.
  • Postman, N.: Ubavit se k smrti. Mladá fronta, 1999.
  • Smith, A.: Television: An International History. Sage 1998.
  • Ang, I.: Watching Dallas. Soap opera and melodramatic imagination. Routledge 1985,
  • Bourdieu, P.: O televizi. Doplněk, 2002
  • Morley, D: Family Television: Cultural Power and Domestic Leisure. Routledge 1986.
Teaching methods
lectures, class discussion
Assessment methods
The course comes in the form twelve two hour sessions that involve a combination of lectures and seminars. Students must be prepared to talk about and critically discuss the material you have read. Assesment: written formal essay 2000 - 2500 words, final written test
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2006, Spring 2007, Spring 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012.
  • Enrolment Statistics (recent)
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