ZUR377 Programming Analysis

Faculty of Social Studies
Autumn 2010
Extent and Intensity
0/2. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Jaromír Volek, Ph.D. (seminar tutor)
Mgr. et Mgr. Kateřina Kirkosová, Ph.D. (assistant)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Timetable
Tue 16:00–17:40 5.48
Prerequisites (in Czech)
SOUHLAS
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 3 student(s).
Current registration and enrolment status: enrolled: 0/3, only registered: 0/3
fields of study / plans the course is directly associated with
there are 14 fields of study the course is directly associated with, display
Course objectives
The main objectives of the course are the following: making students aware of different methods of analysis of media programs and scheduling.
Syllabus
  • 1. Introduction, basic concepts 2. Programming, scheduling 3. Target group 4. Program 5. Metodology 6. Analysis: comparative analysis prime time programming of proměn CT 1 (1972, 1992, 2009). 7. Analysis: formate and target groups 8. Analysis: programming strategy - children and young audiences 9. Analysis: program adverts 10. Final evaluation of research projects
Literature
  • • Webster, J.G., Phalen, P.,F., Lichty, L.W.: Audience Ratings: Analysis of Gross Measures. In: Rating Analysis. The Theory and Praktice of Audience Research. Lawrence Erlebaum Associates, 2000.
  • Ang, I.: Living Room Wars: Rethinking Audience for a Postmodern World. In: Allen, R., Hill, A.: The Television Studies Reader. Routledge, 2004, pp. 226-234.
  • * Abelman, R., Atkin, D., J.: Audience Measurement: Flaws and Fallacies. In: The Televiewing
Assessment methods
Discussion, presentation of project
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on course enrolment limitations: Podmínkou pro zápis do kurzu je absolvovaný kurz metod a technik výzkumu a znalost práce s SPSS.
The course is also listed under the following terms Autumn 2009, Autumn 2011.
  • Enrolment Statistics (Autumn 2010, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2010/ZUR377