FSS:ZUR573 Programming Analysis - Course Information

ZUR573 Programming Analysis

Faculty of Social Studies
Autumn 2009

Extent and Intensity

0/2. 4 credit(s). Type of Completion: z (credit).

Teacher(s)

PhDr. Jaromír Volek, Ph.D. (seminar tutor)

Guaranteed by

Timetable

Tue 16:00–17:40 5.48

Prerequisites (in Czech)

SOUHLAS

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

Course objectives

At the end of the course students should be able to: use specific methods and software to analyze media programs and scheduling

Syllabus

1.Introduction, basic concepts
2. Programming, scheduling
3. Target groups
4. Program
5. Metodology
6. Analysis: comparative analysis prime time programming of proměn CT 1 (1972, 1992, 2009).
7. Analysis: formate and target groups
8. Analysis: programming strategy - children and young audiences
9. Analysis: program adverts
10. Final evaluation of research projects

Literature

Ang, I.: Living Room Wars: Rethinking Audience for a Postmodern World. In: Allen, R., Hill, A.: The Television Studies Reader. Routledge, 2004, pp. 226-234.
• Webster, J.G., Phalen, P.,F., Lichty, L.W.: Audience Ratings: Analysis of Gross Measures. In: Rating Analysis. The Theory and Praktice of Audience Research. Lawrence Erlebaum Associates, 2000.
* Abelman, R., Atkin, D., J.: Audience Measurement: Flaws and Fallacies. In: The Televiewing

Teaching methods

practical work with analytic software, class discussion

Assessment methods

discussion, presentation of project

Language of instruction

Czech

Further Comments

Study Materials

The course is also listed under the following terms Autumn 2010, Autumn 2011.