ZUR598 Kvalitativní výzkum mediálního publika

Faculty of Social Studies
Spring 2018
Extent and Intensity
1/1/0. 6 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Mgr. Jakub Macek, Ph.D. (lecturer)
Mgr. et Mgr. Alena Macková, Ph.D. (lecturer)
Mgr. Boris Rafailov, Ph.D. (seminar tutor)
Mgr. Štěpán Žádník (seminar tutor)
Guaranteed by
doc. Mgr. Jakub Macek, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Thu 11:30–13:00 Studio 527
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15
fields of study / plans the course is directly associated with
Course objectives
The methodological course is focused on a specific research issue within the field of new media studies. The students will be trained in collecting and analysing qualitative semi-structured interviews as they will go through the whole research process, including data collection and analyses.
Learning outcomes (in Czech)
Student bude po absolvování předmětu schopen:
- aplikovat metodu sběru dat formou polostrukturovaných rozhovorů;
- analyzovat data z rozhovorů;
- interpretovat výsledky analýzy.
Syllabus
  • New media in everyday life
  • Qualitative research of new media and their users, Audience ethnography
  • Sample and data collection
  • Interviews, terrain notes
  • Analyses
  • Final report
Literature
  • MACEK, Jakub. Traditional and Convergent Domestic Audiences : Towards a Typology of the Transforming Czech Viewership of Films and TV series. Iluminace : časopis pro teorii, historii a estetiku filmu. Praha: Národní filmový archív, 2017, vol. 29, No 2, p. 7-24. ISSN 0862-397X. info
  • MACEK, Jakub and Pavel ZAHRÁDKA. Online Piracy and the Transformation of the Audiences’ Practices: The Case of the Czech Republic. In Hick, Darren Hudson; Schmücker, Reinold. The Aesthetics and Ethics of Copying. London: Bloomsbury Publishing, 2016, p. 335-358. ISBN 978-1-4742-5451-9. Bloomsbery Publishing info
  • MACEK, Jakub. Média v pohybu: K proměně současných českých publik (Media on Move: On The Transformation of the Current Czech Audiences). Brno: MUNI Press, 2015, 136 pp. Media. ISBN 978-80-210-8033-1. Plná verze knihy - Researchgate info
  • Internet inquiry : conversations about method. Edited by Annette N. Markham - Nancy K. Baym. Los Angeles: Sage, 2009, xix, 243. ISBN 9781412910019. URL info
  • BAKARDJIEVA, Maria. Internet society : the Internet in everyday life. London: SAGE, 2005, xi, 220. ISBN 0761943390. info
  • STRAUSS, Anselm and Juliet CORBINOVÁ. Základy kvalitativního výzkumu : postupy a techniky metody zakotvené teorie. Vyd. 1. Boskovice: Albert, 1999, 196 s. ISBN 80-85834-60-X. info
  • SILVERSTONE, Roger. Television and everyday life. 1st publ. London: Routledge, 1994, xi, 204 s. ISBN 0-415-01647-9. info
Teaching methods
theoretical introduction, workshops, individual and team research
Assessment methods
final group project
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2019.
  • Enrolment Statistics (Spring 2018, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2018/ZUR598