ZUR754 Mass communication theory I

Faculty of Social Studies
Spring 2009
Extent and Intensity
0/0. 10 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Jaromír Volek, Ph.D. (lecturer)
Mgr. Jana Pokorná (assistant)
Pavel Švéda (assistant)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Kateřina Škařupová, Ph.D.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 15 fields of study the course is directly associated with, display
Course objectives
This course outlines a range of communication theories, models and methods with special emphasis on problems of media communication. The first aim of this course is to provide a clear introduction to the most important results of contemporary research into communication together with the theories that seek to explain it. The second aim is to equip students with apropriate methods for analysis of media content. The course comes especially from the structuralist, sociological and linguistic perspectives (Barthes, Fiske, Hartley, Hall, Hurwitz).. By the end of the course students will understand basic principles of semiotic analysis of media content too. At the end of this course, students should be able to: understand: a/ the proces of signification
b/ to design semiotic analysis of news
Syllabus
  • 1. Communication and media studies
  • 2. Communication: basic definitions
  • 3. Basic paradigms of communication theory: processual and semiotic approach
  • 4. Sign and meaning
  • 5. Paradigmatic and syntagmatic analysis
  • 6. Signification
  • 7. Two orders of signification
  • 8. Codes
  • 9. News as a form of communication
  • 10. Ideology, hegemony, prefered reading and news
  • 11. News narativity: basic structures
  • 12. Structural analysis and popular culture
Literature
  • - Volek, J.: Úvod do komunikačních studií. Brno. FSS. 2002 (Skriptum v elektronické podobě)
  • - Lohisse, J.: Komunikační systémy: Socioatropologický pohled. Praha. Karolinum, 2003.
  • - DeFleur, M., Ball-Rokeach, S.: Teorie masové komunikace. Karolinum. 1996.
  • Burton, G., Jirák, J.: Úvod do studia médií. Barrister and Principal. 2001.
Assessment methods
lectures homeworks final written text
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is taught: in blocks.
The course is also listed under the following terms Spring 2007, Spring 2008.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fss/spring2009/ZUR754