OVmk01 Média a společnost

Faculty of Education
Autumn 2024
Extent and Intensity
1/0/0. 5 credit(s). Type of Completion: zk (examination).
Taught partially online.
Teacher(s)
Mgr. Barbora Vacková, Ph.D. (lecturer)
Guaranteed by
Mgr. Barbora Vacková, Ph.D.
Department of Civics – Faculty of Education
Supplier department: Department of Civics – Faculty of Education
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to provide a basic overview of current topics in media and communication studies with a focus on applicability to pedagogical practice. The course introduces basic concepts and theories and basic approaches to analysing medial sources. The course builds the foundation necessary to read and produce media texts critically and in an informed manner, both in traditional media and new media production.
Learning outcomes
After completing the course, students can critically evaluate media messages and subject them to basic analysis and interpretation linked to basic methodological procedures.
Syllabus
  • Topic 1: Introduction to Media Theory: introduction to what is communication, what is media; understanding the difference between types of media and the principles of public service Topic 2: The Social Role of Media: understanding the connection between the development of media and modern society, their role in society: The role of media in cultural, social and political spheres; propaganda and ideology Topic 3: Moral panics, disinformation and their forms. topic 4: Creation of meaning: The content is related to the topic "The social role of the media" and elaborates on the concept of popular culture and its connotations: forms of signification and political representation in popular culture. Topic 5: Media and the study of materiality and technology: to explain the material interconnectedness of media with the world, how its physical nature (components, shape, possibilities) affects the world, both from a global perspective and from the perspective of individual users Theme 6: Children, young people and media: the role of media in the process of socialisation; introduces current research in this field, modes of media use, etc. Topic 7: Media and the law: Basic information on the legal framework and legal relations within the media field; copyright.
Literature
  • Volek, J. (2000) „Konstrukce morální paniky a sociální exkluze“ in Sociální studia 5/2000, s. 97–113.
  • Bočák, M. (2023) Od znaku k diskurzu. Prešovská univerzita v Prešove.
  • Slačálek, O. (2018) Central European Journal of Politics 1/2018, s. 4–33.
  • Bočák, M. (2022) Východiská a medódy analýzy diskurzu. Prešovská univerzita v Prešove.
  • MCQUAIL, Denis. Úvod do teorie masové komunikace. [Brno]: [Masarykova univerzita. Středisko pro pomoc studentům se specifickými nároky], 2019, 1 online. URL info
  • JIRÁK, Jan and Barbara KÖPPLOVÁ. Média a společnost. Vyd. 1. Praha: Portál, 2003, 207 s. ISBN 80-7178-697-7. info
  • BURTON, Graeme and Jan JIRÁK. Úvod do studia médií. 1. vyd. Brno: Barrister & Principal, 2001, 391 s. ISBN 8085947676. info
  • MCQUAIL, Denis. Úvod do teorie masové komunikace. Edited by Jan Jirák, Translated by Marcel Kabát. Vyd. 1. Praha: Portál, 1999, 447 s. ISBN 8071782009. info
Teaching methods
online lecture and seminar, analysis of media messages
Assessment methods
examination in the form of a graded seminar paper (including its presentation)
Language of instruction
Czech
Further Comments
The course is taught: in blocks.
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