nk1097 Public Relations

Faculty of Sports Studies
Autumn 2012
Extent and Intensity
7/0. 3 credit(s). Type of Completion: graded credit.
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Guaranteed by
Mgr. Bc. Oldřich Racek, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable
Fri 14. 9. 10:05–11:35 B11/305, Fri 26. 10. 14:20–15:50 B11/236, Fri 7. 12. 10:00–12:15 B11/206
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
At the end of this course students will be able to: -orient in field of PR - Get to know the most important terms and their practical use in field of PR -Use a gained knowledge for underestading practical examples from PR
Syllabus
  • 1. Theory of PR 2. History of PR 3. The identity of the organization 4. communications Management 5. Impression Management 6. Crisis communication PR 7. Internet PR 8. Mapping and monitoring their own activities in cyberspace 9. Range of Internet news 10. Press Relations 11. Interpersonal communication, lobbying, WOM 12. The effectiveness of PR 13. PR-profit organizations 14. PR in the hotel industry 15. PR and sports marketing 16. PR in government
Literature
  • D. Phillips Online public relations
  • Václav Svoboda Public relations moderně a účinně
  • J,Kohout Veřejné mínění, image a metody PR
  • C.L. Caywood Public relations - řízená komuniakce podniku s veřejností
Teaching methods
This course occures in form of lectures. High impact is put on self-studying and effort
Assessment methods
Succesfull passing of the final oral exam.
Language of instruction
Czech
  • Enrolment Statistics (recent)
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