np2390 Management and marketing of sporting events and clubs

Faculty of Sports Studies
Autumn 2018
Extent and Intensity
1/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Jiří Novotný, CSc. (lecturer)
Mgr. Bc. Oldřich Racek, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Jiří Novotný, CSc.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Prerequisites
student's knowledge of Management and Marketing.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is to acquaint students with the issues of management and marketing of sports events and clubs. To use acquired theoretical knowledge in practice in the preparation of sporting events and in the management of the sports club.
Learning outcomes
Student will be able to:
- create a plan of sporting events with all the essential aspects
- understand the principles of management and management of a sports club or facility
- know the issues of marketing research in sport
- to be able to carry out marketing research
- use the knowledge of consumer buying behavior when designing a marketing plan of a sports organization
- explain the strategy of developing and developing a sports brand on the market
- discuss the issue of relationship marketing
Syllabus
  • 01. Sportovní klub, sportovních akce a globalizace sportu
  • 02. Plánování sportovní sportovních akcí
  • 03. Realizace sportovní akce a její vyhodnocení
  • 04. Vedení sportovního klubu
  • 05. Právní aspekty vedení klubu
  • 06. Marketingový výzkum
  • 07. Kupní chování spotřebitele – participanti
  • 08. Kupní chování spotřebitele – diváci
  • 09. Sportovní značka
  • 10. Vztahový marketing
Literature
    recommended literature
  • HOYE, Russell. Sport management : principles and applications. 3rd ed. New York: Routledge, 2012, xx, 284. ISBN 9781856178198. info
  • BLAŽEK, Ladislav. Management - organizování, rozhodování, ovlivňování. 2011. ISBN 978-80-247-3275-6. info
  • BÜHLER, André W. and Gerd NUFER. Relationship marketing in sports. Amsterdam: Butterworth-Heinemann, 2010, x, 198. ISBN 9780750684958. info
  • MULLIN, Bernard James, Stephen HARDY and William Anthony SUTTON. Sport marketing. 3rd ed. Champaign, Ill.: Human Kinetics, 2007, xii, 539. ISBN 9780736060523. URL info
  • WAKEFIELD, Kirk L. Team sports marketing. Amsterdam: Elsevier Butterworth-Heinemann, 2007, ix, 273. ISBN 9780750679794. URL info
Teaching methods
Teaching is conducted in the form of lectures and seminars.
In the seminars the current case studies will be dealt with, the discussion of the issue is expected.
The student develops and presents two seminar papers.
Assessment methods
The final exam is oral.
Students will be admitted to the exam if they properly present and submit both seminar papers in time (60-100 %). Assessment of seminar papers and their presentation are half of the final evaluation.
Rating:
A – 100–90 % B – 89–85 % C – 84–75 % D – 74–70 % E – 69–60 %
If a student commits any disciplinary offense, this behavior will be deemed not to meet the conditions for terminating the subject. The lecturer enters the exam (assessment) in the IS with a mark "F" and the dean initiates disciplinary proceedings, resulting in the completion of studies.
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Autumn 2015, Autumn 2016.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2018/np2390