BKR_SPDE Strategic planning in destination

Faculty of Economics and Administration
Spring 2025
Extent and Intensity
0/0/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Guaranteed by
Ing. Bc. Andrea Holešinská, Ph.D.
Department of Regional Economics – Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics – Faculty of Economics and Administration
Prerequisites (in Czech)
FORMA ( K )
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of the course is to present students strategic planning of cooperationa and coordination among stakeholders in a destination. It is essential to point out the importance of the corporate strategy that stimulates the stakeholders acitivy in a destination to fulfill the common target and development of a destination.
Learning outcomes
At the end of the course students should be able to define key terms (destination governance, destination management); to describe the process of the corporate strategy; to identify key stakeholder in a destination (their needs/interests); to define the vission (estimate destination potential; visitors needs and stakeholders interests); to set strategic goals, their pririties and options; to suggest tactics and resources applied in the strategy; to set indicators and monitoring.
Syllabus
  • Strategic planning in destination;
  • - strategic concepts (governance, destination mangement);
  • - corporate strategy;
  • - stakeholders in tourism;
  • - community cooperation;
  • - The cases of good practice.
Literature
    required literature
  • HOLEŠINSKÁ, Andrea. Destinační management : umění rozvíjet destinaci. První vydání. Praha: Grada, 2022, 336 stran. ISBN 9788027132188. URL info
  • HOLEŠINSKÁ, Andrea. Destinační management jako nástroj regionální politiky cestovního ruchu (Destination management as an instrument for regional tourism policy). 1st ed. Brno: Masarykova univerzita, 2012, 152 pp. ISBN 978-80-210-5847-7. info
    recommended literature
  • Strategic management in tourism. Edited by Luiz Moutinho. 2nd ed. Wallingford: CABI, 2011, x, 313. ISBN 9781845935887. info
  • MURPHY, Peter E. and Ann E. MURPHY. Strategic management for tourism communities : bridging the gaps. Clevedon: Channel View Publications, 2004, viii, 448. ISBN 1873150830. info
  • TRIBE, John. Strategy for tourism. Oxford: (G) Goodfellow, 2010, vi, 258. ISBN 9781906884079. info
Teaching methods
tutorials; self-study; seminar work; check test
Assessment methods
oral or/and written exam
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: in blocks.
Note related to how often the course is taught: 8 hodin.
Information on the extent and intensity of the course: tutorial 8 hodin.
The course is also listed under the following terms Spring 2023.
  • Enrolment Statistics (Spring 2025, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2025/BKR_SPDE