BPH_BUPO Business Policy

Ekonomicko-správní fakulta
jaro 2024
Rozsah
4 x 4hodiny. 2 kr. Ukončení: z.
Vyučující
Ing. Jakub Čech (cvičící)
Ing. Michal Jirásek, Ph.D. (cvičící)
Garance
Ing. Michal Jirásek, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Vlasta Radová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Rozvrh
Čt 29. 2. 10:00–13:50 S305, Čt 14. 3. 10:00–13:50 S305, Čt 18. 4. 10:00–13:50 S305, Čt 9. 5. 10:00–13:50 S305
Předpoklady
Any introductory course to management.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
This course guides you through the process of implementing the company's strategy. You should learn which steps the company needs to take and what is crucial for successful strategy implementation.
Výstupy z učení
After the course, the student should be able to:
  • understand what is needed to create a successful strategy for the company;
  • define the general goals to support the strategy;
  • based on the goals set the tasks for every company department;
  • understand the importance of customer needs knowledge;
  • create the right added value based on the customer's needs;
  • understand the leadership and your contribution to the strategy.
    • Osnova
    • We will work together in 4 different workshops on:
    • Creating a strategy for a company of your choice.
    • Preparation of steps for every company department – who must be involved and why.
    • Added value of products and services. How to understand it, define and transform to the product or service parameters and features.
    • Leadership – how can leaders contribute to the company's success.
    Literatura
      povinná literatura
    • ROTHAERMEL, Frank T. Strategic management. Fifth edition. New York: McGraw-Hill., 2021, xxvii, 544. ISBN 9781260571233. info
    Výukové metody
    Various kinds of seminar (workshop) work, teamwork.
    Metody hodnocení
    You will be evaluated based on your active participation in the workshops and contribution to the teamwork.

    In case of foreign stay, the strategy should be to complete a similar course at the host university. Before your departure (before filling out the learning agreement), you must send the course guarantor information about the chosen course (or several alternative courses) that you propose as an equivalent (title, content, number of credits, possibly also the method of completing the course, etc.). If such information is not on the website, the Erasmus coordinators of the host university (or possibly the lecturer of the course) will likely provide it to you. In case of approval from the course guarantor, we will recognize the completion of a course as equivalent to this course.

    Currently, the Business Policy course cannot be completed through distance learning.
    Vyučovací jazyk
    Angličtina
    Další komentáře
    Studijní materiály
    Předmět je vyučován jednorázově.
    • Statistika zápisu (nejnovější)
    • Permalink: https://is.muni.cz/predmet/econ/jaro2024/BPH_BUPO