CXH_MVCL Marketing in pharmacy and pharmaceutical industry

Faculty of Economics and Administration
Autumn 2021
Extent and Intensity
0/0/0. Type of Completion: -.
Teacher(s)
Ing. Ladislava Kuchynková, Ph.D. (lecturer)
Bc. Oldřich Chmela (assistant)
Ing. Petr Valouch, Ph.D. (assistant)
Guaranteed by
Ing. Ladislava Kuchynková, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives (in Czech)
Jakmile začnete provozovat lékárnu, stojíte před problémem, jak se o Vaší lékárně dozví zákazníci, kteří tam budou nakupovat a kteří se k Vám budou také rádi vracet, proto je třeba s ohledem na cílové skupiny zákazníků aplikovat konkrétní účinné formy marketingové komunikace.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is taught: in blocks.
Information on the extent and intensity of the course: Online MS Teams 20. 1. 2022, 17 - 19 h.
The course is also listed under the following terms Spring 2023.
  • Enrolment Statistics (Autumn 2021, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2021/CXH_MVCL