KVKAPR Communication and Public Relations

Faculty of Economics and Administration
Spring 2006
Extent and Intensity
0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Simona Škarabelová, Ph.D. (lecturer)
Guaranteed by
doc. JUDr. Ivan Malý, CSc.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Lenka Jílková
Timetable
Sat 11. 3. 13:45–17:05 P201, Fri 17. 3. 14:35–17:55 P103
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Communication and Public Relations (KVKAPR) This is a specialisation course addressing the topic of Public Relations (PR), which since the 1980s have become one of the determining factors of successful management of not only profit-making, but also non-profit organisations. Despite that a number of non-profit organisations have an adverse attitude to PR. This attitude is logically erroneous, ill-conceived, superficial and impractical. PR s intention is not only to "work with the public", but to work with the public in a complex way, which is generally understood as making a good image or perception of the organisation by the public. The instrument which is a necessary prerequisite for a functioning and efficient PR (and marketing and fund-raising as well) is communication, which is why it will be part of the course s general structure. Examination requirement: seminar essay. Examination: oral with discussion of the seminar essay.
Literature
  • Čepelka, O. a kol.: Práce s veřejností v nepodnikatelském sektoru. Nadace Omega, Liberec 1997. ISBN 80-902376-0-6
  • Škarabelová,S. Komunikace a Public Relations. Distanční studijní opora. MU Brno, 2003.
Assessment methods (in Czech)
Obhajoba seminární práce.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2002, Spring 2003, Spring 2004, Spring 2005, Spring 2007, Spring 2008, Spring 2009.
  • Enrolment Statistics (Spring 2006, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2006/KVKAPR