KVMAFU Marketing and Fund-raising

Faculty of Economics and Administration
Autumn 2001
Extent and Intensity
0/0. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Simona Škarabelová, Ph.D. (lecturer)
Guaranteed by
doc. JUDr. Ivan Malý, CSc.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Jana Fuksová
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Marketing and Fund-raising (KVMAFU) The course follows the knowledge gained in the course Communication and Public Relations (PR) because marketing, fund-raising and PR already are self-contained practical areas that use communication as their tool. The course places emphasis on conveying the specifics of marketing of non-profit or public sector. Apart from the analysis of the individual marketing steps recommended for application of marketing thinking in the process of non-profit organisation management, attention is given to state-of-the-art "marketing-management", the marketing system of organisation and marketing aspects of the Fribourg model of management for non-profit organisations. Another thematic area of the course are the problems of fund-raising theory and practice. The course moves from the basic theories of fund-raising and its understanding as a planned essential process in the life of every non-profit organisation as far as to the description and practical adoption of the individual fund-raising methods, accentuating the most the written application for a grant. Examination requirement: write a seminar essay. Examination: oral with a discussion of the seminar essay.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: in blocks.
Information on the extent and intensity of the course: 16 hodin.
The course is also listed under the following terms Autumn 2002, Autumn 2003, Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008.
  • Enrolment Statistics (Autumn 2001, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2001/KVMAFU