KVMAFU Marketing and Fund-raising

Faculty of Economics and Administration
Autumn 2004
Extent and Intensity
0/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Simona Škarabelová, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Jaroslav Rektořík, CSc.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Jana Fuksová
Timetable
Fri 1. 10. 12:50–16:15 S313
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Marketing and Fund-raising (KVMAFU) The course follows the knowledge gained in the course Communication and Public Relations (PR) because marketing, fund-raising and PR already are self-contained practical areas that use communication as their tool. The course places emphasis on conveying the specifics of marketing of non-profit or public sector. Apart from the analysis of the individual marketing steps recommended for application of marketing thinking in the process of non-profit organisation management, attention is given to state-of-the-art "marketing-management", the marketing system of organisation and marketing aspects of the Fribourg model of management for non-profit organisations. Another thematic area of the course are the problems of fund-raising theory and practice. The course moves from the basic theories of fund-raising and its understanding as a planned essential process in the life of every non-profit organisation as far as to the description and practical adoption of the individual fund-raising methods, accentuating the most the written application for a grant. Examination requirement: write a seminar essay. Examination: oral with a discussion of the seminar essay.
Literature
  • JANEČKOVÁ, Lidmila and Miroslava VAŠTÍKOVÁ. Marketing služeb. 1. vyd. Praha: Grada, 2000, 179 s. ISBN 8071699950. info
  • ČEPELKA, Oldřich. Práce s veřejností v nepodnikatelském sektoru. Vyd. 1. Liberec: Nadace Omega, 1997, 243 s. ISBN 8090237606. info
  • HANNAGAN, Tim J. Marketing pro neziskový sektor. Translated by Jana Novotná. Vyd. 1. Praha: Management Press, 1996, 205 s. ISBN 80-85943-07-7. info
Assessment methods (in Czech)
Vypracování a ústní obhajoba seminární práce.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is taught annually.
Information on the extent and intensity of the course: 6 hodin.
Teacher's information
http://www.econ.muni.cz/~simona
The course is also listed under the following terms Autumn 2001, Autumn 2002, Autumn 2003, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008.
  • Enrolment Statistics (Autumn 2004, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2004/KVMAFU