KVMAVS Marketing in Public Sector

Faculty of Economics and Administration
Spring 2006
Extent and Intensity
0/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Simona Škarabelová, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Jaroslav Rektořík, CSc.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Lenka Jílková
Timetable
Fri 10. 3. 12:50–16:15 P201
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Marketing in Public Sector (DSMK) The course puts emphasis on comprehending the specifics of public sector marketing, or non-profit sector marketing. Besides an analysis of the individual steps of marketing that are recommended for work in the public or non-profit sector, attention is paid to state-of-the-art "marketing management" as it is viewed by the Fribourg school of management for non-profit organisations, subject of study at our partner university in Switzerland. Students will also be given a brief description of theory and practice of communication, PR, advertising, public affairs, fund-raising (i.e. raising funds for non-profit organisations) and the new public management dealing with current trends of efficient public sector management. The concept of the whole course is directed toward teaching students to use marketing thinking and marketing procedures in all domains of public sector. Examination requirements: mastering of the course s matter. Examination: written.
Literature
  • Hannagan, Tim, J. Marketing pro neziskový sektor.Management Press, Praha 1996. ISBN 80-85943-07-7
  • Janečková, L. - Vaštíková, M. Marketing služeb. 1. vyd. Praha: Grada 2000, ISBN 80-7169-995-0
Assessment methods (in Czech)
Písemná zkouška - test.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
Teacher's information
http.//www.econ.muni.cz/~simona
The course is also listed under the following terms Spring 2002, Spring 2003, Spring 2004, Spring 2005, Spring 2007, Spring 2008, Spring 2009.
  • Enrolment Statistics (Spring 2006, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2006/KVMAVS