MPH_SPOF Corporate Social Responsibility

Faculty of Economics and Administration
Autumn 2021
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
Ing. Michal Jirásek, Ph.D. (seminar tutor)
Ing. Radmila Štangová (seminar tutor)
Guaranteed by
doc. Ing. Alena Klapalová, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Wed 16:00–16:50 P312, except Wed 15. 9., except Wed 3. 11.
  • Timetable of Seminar Groups:
MPH_SPOF/01: Wed 17:00–17:50 S310, except Wed 15. 9., except Wed 3. 11., A. Klapalová
MPH_SPOF/02: Wed 18:00–18:50 S310, except Wed 15. 9., except Wed 3. 11., A. Klapalová
Prerequisites
Although this course has no prerequisite, knowledge of fundamental concepts from marketing and marketing communication is advantageous.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of this course is to develop students’ knowledge and ability in Corporate Social Responsibility in order to formulate CSR strategy for a given subject and create an action plan.
Learning outcomes
At the end of this course, students should be able to:
- understand the content of corporate social responsibility and its importance for business;
- understand what social entrepreneurship means and the possible approaches to the establishment and running of a social enterprise;
- create CSR strategy based on vision, mission and business strategy and based on the analyses of the environment and to develop an action plan;
- describe the implementation process of CSR strategy and apply it;
- determine the most appropriate methods to measure the effectiveness of proposed activities; - select the most suitable CSR standard for a company and evaluate the level of its fulfillment.
Syllabus
  • Outline of topics:
  • - Corporate Social Responsibility (CSR) - basic concepts and historical development;
  • - Relationship between social responsibility and sustainable development and growth;
  • - Relationship between social responsibility and circular economy;
  • - The relationship between social responsibility and business ethics;
  • - Social Entrepreneurship;
  • - A strategic approach to corporate social responsibility - the concept of shared values;
  • - Stakeholder theory and corporate social responsibility;
  • - Standards governing corporate social responsibility behaviour;
  • - CSR management in the supply chain;
  • - Corporate social responsibility reporting;
  • - The process of implementing CSR into corporate governance;
  • - Evaluating the performance of corporate social responsibility.
Literature
    required literature
  • HASKI-LEVENTHAL, Debbie. Strategic corporate social responsibility : tools & theories for responsible management. Edited by David L. Cooperrider. First edition. Los Angeles: Sage, 2018, xxx, 377. ISBN 9781473998018. info
  • CHANDLER, David. Strategic corporate social responsibility : sustainable value creation. Edition 4. Los Angeles: Sage, 2017, xxxvii, 44. ISBN 9781506310992. info
  • CHAHINE, T. Introduction to Social Entrepreneurship. CRC Press, 2016. ISBN 978-1-4987-1704-5. info
  • ALEXANDER, Paula. Corporate Social Irresponsibility. 1st edition. Routledge, 2015, 426 pp. ISBN 0-415-72146-6. info
    recommended literature
  • WILLIAMS, E. Freya. Green giants : how smart companies turn sustainability into billion-dollar businesses. New York: AMACOM, American Management Association, 2015, ix, 278. ISBN 9780814436134. info
  • WILHELM, Kevin. Making sustainability stick : the blueprint for successful implementation. First edition. Upper Saddle River, New Jersey: Pearson Education, 2015, xi, 292. ISBN 9780134383040. info
  • PULLMAN, Madeleine and Margaret SAUTER. Sustainability delivered : designing socially and environmentally responsible supply chains. First edition. New York: Business expert press, 2012, 165 stran. ISBN 9781606493182. info
Teaching methods
Primary teaching methods used are lectures and seminars. Oral and discussion teaching methods are also used within the framework of lectures. Situational and staging teaching methods are also used within the framework of seminars, which should link cognitive learning with social learning. Imitation mechanism is used in presentations of seminar projects of particular teams too.

Assessment methods
Final written test, activity during the seminars - tasks solving and team projects and their defense. The final test makes up 50% of the total evaluation (the minimum number of points in percents is 60), the team project also makes up 50% (evaluation criteria according to the information provided by teachers).

Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
Czech
Further Comments
The course is taught annually.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2020, Autumn 2022, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2021, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2021/MPH_SPOF