MPH_STMA Strategic Management

Ekonomicko-správní fakulta
jaro 2023
Rozsah
0/2/0. 4 kr. Ukončení: zk.
Vyučováno prezenčně.
Vyučující
Ing. Michal Jirásek, Ph.D. (cvičící)
Iryna Kadykova, Ph.D. (cvičící)
doc. Ing. Pavla Marciánová, Ph.D. (cvičící)
Ing. Petr Mikuš, Ph.D. (cvičící)
Garance
doc. Ing. Pavla Marciánová, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Jana Nesvadbová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Rozvrh seminárních/paralelních skupin
MPH_STMA/01: Pá 10:00–11:50 P303, kromě Pá 31. 3., P. Marciánová
MPH_STMA/02: Čt 12:00–13:50 S309, kromě Čt 30. 3., P. Marciánová
Předpoklady
(! NOWANY ( MPH_STRP Strategické řízení podniku , MPH_ASTM Strategic Management )) && (! MPH_STRP Strategické řízení podniku ) && (! MPH_ASTM Strategic Management )

A basic understanding of financial ratio analysis is an asset. Students must also be willing to work in a team environment and attend weekly team meetings. The ability to think analytically and understand basic analytical models is a requirement.

Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 50 stud.
Momentální stav registrace a zápisu: zapsáno: 34/50, pouze zareg.: 0/50
Jiné omezení: Nezapisují si studenti, kteří absolvovali MPH_STRP.
Mateřské obory/plány
Cíle předmětu

We live in a world where geographical and cultural distances have been significantly diminished through rapidly changing technologies. It is a world where global competition can attack the profit sanctuaries of any firm, large or small. Executives and personnel from all functional areas of business must fully understand the internal and external factors that affect their organization. They must be able to analyze these factors, formulate a cohesive strategy that will secure the company's competitive position in this rapidly changing marketplace, and implement that strategy with meticulous precision.

This course introduces participants to the strategic management process through lectures, case studies, and group work. It demonstrates the need for analytical thought when dealing with the process and teaches how to formulate a cohesive strategy that is fully congruent with the strategic intent of the firm.

Výstupy z učení

Learning Outcomes

Upon successful completion of the course, participants should be able to:
  • Understand the importance of strategic management to the survival of the firm in a rapidly changing global environment.

  • Discuss and apply a variety of models and tools used to analyze the internal and external factors that influence a firm’s ability to engage and succeed in the marketplace.

  • Make sense of conflicting data and understand the importance of exercising judgement in the absence of preferred practices or perfect solutions.

  • Consolidate information and utilize it in the formulation of strategic alternatives.

  • Through evaluation techniques, determine the most appropriate strategy for the firm while understanding the trade-offs and risks.

    • Osnova

    • READ THIS SYLLABUS CAREFULLY. It is mandatory that you come to class prepared to discuss the assigned homework, reading materials and casework. The course addresses the following topics:

      Strategic management overview:

      1. The global economy and strategy
      2. Culture and its impact on strategic thought
      3. What is strategy?
      4. Strategic leadership

      Strategies in Action:

       1. Corporate planning horizons
      2. Strategic drift
      3. Strategic management as a process
      4. Types of strategies

      External analysis models and tools

       1. PESTEL analysis
      2. Porter’s five forces
      3. Boston Consulting Group advantage matrix
      4. Competitive environment analysis
      5. Industry attractiveness analysis
      6. Industry lifecycle analysis
      7. External factor evaluation matrix

      Internal analysis and tools

       1. Core competencies
      2. Resource-based view
      3. VRIO framework
      4. Value chain analysis
      5. Product portfolio matrix
      6. Product lifecycle analysis
      7. SWOT analysis
      8. 7S Mc Kinsey framework

      Competitive Advantage, Firm performance and business model

       1. Accounting profitability
      2. Value creation
      3. Balance scorecard
      4. Business models

      Strategy formulation tools

       1. Formulation overview
      2. SWOT matrix
      3. Strategic position and action evaluation tool
      4. Strategic options and generic strategies
      5. Product portfolio matrix
      6. Internal-External matrix
      7. Directional policy matrix
      8. Grand strategy matrix

      Decision tools

       1. Quantitative strategic planning matrix
      2. Stakeholder analysis matrix
      3. Assessment of cultural impact
      4. Cultural fit
    Literatura
      povinná literatura
    • ROTHAERMEL, Frank T. Strategic management. Fifth edition. New York: McGraw-Hill., 2021, xxvii, 544. ISBN 9781260571233. info
      doporučená literatura
    • JOHNSON, Gerry, Richard WHITTINGTON a Kevan SCHOLES. Fundamentals of strategy. 2nd ed. Harlow, England: Pearson, 2012, xix, 284. ISBN 9780273757252. info
    • Fred R. David, Forest R. David. Strategic Management: A Competitive Advantage Approach, Concepts & Cases. 15th ed., 2015, ISBN-10-133444791
    • Cornelis A. De Kluyver, John A. Pearce. Strategy: A View From The Top. 4th ed., 2012, ISBN-10-132145626
      neurčeno
    • Strategic Management: Strategy Formulation, Tuck MacRae
    • Norman M. Scarborough, Jeffrey R. Cornwall. Entrepreneurship and Effective Small Business Management. 11th ed., 2015, ISBN-10-133506320
    Výukové metody

    This course introduces participants to the strategic management process through lectures, case studies,and group work. It demonstrates the need for analytical thought when dealing with the process and teaches how to formulate a cohesive strategy that is fully congruent with the strategic intent of the firm. Throughout the course participants are required to act the role of a senior executive and work on an executive team. Teams will be expected to set strategic directions, allocate resources in the face of global market uncertainty, integrate the various parts of the Organization, and fully understand the potential outcomes of their decisions. By the end of the course, participants will have been responsible for the formulation of a complex corporate strategy; they will have reshaped a company, and ensured that the firm will prosper in the rapidly changing global economy.

    Although the course primarily deals with firms operating within the economic or market domain, the tools and processes are also applicable to organizations in the state and civil society domains.

    Metody hodnocení

    There will be three student grading as follows:

    The final grade will be based on fulfilling the conditions as the active presence at the lecture, presentation of the seminar paper and the written exam. The final grade will be administered at the end of the course. The test will consist of multiple-choice answers. Any copying, usage of other peoples work or presentations, or carrying out the exam using forbidden aids including textbooks, notes, any communication devices or any other breach of objectivity of the exam is regarded as a failure to meet the obligations of the subject and as a serious breach of study regulations. As a consequence, the teacher grades the student with "F" and the dean is allowed to initiate a disciplinary action, which might lead to the termination of the studies.

    Vyučovací jazyk
    Angličtina
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    Studijní materiály
    Předmět je vyučován každoročně.
    Tento předmět je ekvivalentní českému předmětu MPH_STRP a může být za něj uznán. Také je ekvivalentem MPH_ASTM. This course is an equivalent to MPH_STRP and MPH_ASTM.
    Nachází se v prerekvizitách jiných předmětů
    Předmět je zařazen také v obdobích jaro 2015, jaro 2016, jaro 2017, jaro 2018, jaro 2019, jaro 2020, jaro 2021, jaro 2022, jaro 2024, podzim 2024.