ESF:PHIBSA International Bussines Strateg

PHIBSA International Bussines Strategy

Faculty of Economics and Administration
Spring 2009

Extent and Intensity: 1/1. 4 credit(s). Type of Completion: zk (examination).
Teacher(s): doc. Ing. Petr Pirožek, Ph.D. (lecturer)
Guaranteed by: doc. Ing. Petr Pirožek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Mgr. Jana Nesvadbová
Course Enrolment Limitations: The course is offered to students of any study field.
The capacity limit for the course is 1 student(s).
Current registration and enrolment status: enrolled: 0/1, only registered: 0/1, only registered with preference (fields directly associated with the programme): 0/1
Course objectives (in Czech): Conceptual foundations of international business strategy; The critical role of firm-specific advantages. Combining firm-specific advantages and location advantages in an MNE network Functional Issues: International innovation; International sourcing and production; International finance; International human resource management; International marketing; Dynamics of Global Strategy: Entry mode dynamics; foreign distributors; strategic alliance partners; merger partners; The role of emerging economies; International strategies of corporate social responsibility; International strategies of environmental sustainability;
Assessment methods: class discussion; written project on concrete enterprise
Language of instruction: English
Further Comments: The course is taught only once.
The course is taught: in blocks.