PHMA2 Marketing II

Faculty of Economics and Administration
Autumn 2005
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (lecturer)
Ing. Klára Kašparová, Ph.D. (seminar tutor)
Guaranteed by
Ing. Klára Kašparová, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Timetable
Wed 14:35–16:15 P104
  • Timetable of Seminar Groups:
PHMA2/1: Wed 9:20–11:00 S308, K. Kašparová
PHMA2/2: Wed 11:05–12:45 S308, K. Kašparová
PHMA2/3: Wed 12:50–14:30 S308, K. Kašparová
PHMA2/4: Tue 14:35–16:15 S306, K. Kašparová
PHMA2/5: Wed 16:20–17:55 S311, K. Kašparová
Prerequisites (in Czech)
PHMARI Marketing I || MAR4 Marketing I
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 63 student(s).
Current registration and enrolment status: enrolled: 0/63, only registered: 0/63, only registered with preference (fields directly associated with the programme): 0/63
fields of study / plans the course is directly associated with
Course objectives
The course is a continuation of lectures in Marketing. Main attention is paid to the issues of marketing communication. Besides covering the historical development of marketing communication the individual components of the communication mix are covered in more detail. Examination: written.
Literature
  • PELSMACKER, Patrick de. Marketingová komunikace. Translated by Vlasta Šafaříková. Praha: Grada, 2003, 581 s. ISBN 8024702541. info
  • Marketing management. Edited by Philip Kotler. 10. rozšířené vyd. Praha: Grada, 2001, 719 s. ISBN 8024700166. info
  • TELLIS, Gerard J. Reklama a podpora prodeje. 1. vyd. Praha: Grada, 2000, 602 s. ISBN 8071699977. info
  • AAKER, David A. Brand building : budování značky. Vyd. 1. Brno: Computer Press, 2003, xiv, 312. ISBN 8072268856. info
  • NASH, Edward L. Direct marketing. Vyd. 1. Praha: Computer Press, 2003, xxxiv, 604. ISBN 8072268384. info
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on course enrolment limitations: max. 20 cizích studentů; cvičení pouze pro studenty ESF
The course is also listed under the following terms Autumn 2001, Autumn 2002, Autumn 2003, Autumn 2004, Autumn 2006, Autumn 2007, Autumn 2008.
  • Enrolment Statistics (Autumn 2005, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2005/PHMA2