ESF:PHMAEN Marketing in English - Course Information
PHMAEN Marketing in English
Faculty of Economics and AdministrationSpring 2003
- Extent and Intensity
- 2/0/0. 3 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Michael Doležal (lecturer)
- Guaranteed by
- prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí - Timetable
- Thu 9:20–11:00 S311
- Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- To introduce the student to the basic concepts of marketing as well as the development and administration of marketing programmes. Students will be better able to make sound marketing decisions in an environment of uncertainty and develop managerial focus on the marketing decision elements (promotion, price, product, and distribution) faced by marketing management at the corporate and entrepreneurial levels of business.
- Literature
- MCCARTHY, Edmund Jerome and William D. PERREAULT. Basic marketing :a managerial approach. 10. ed. Homewood: Irwin, 1990, 18, 743 s. ISBN 0-256-06865-8. info
- Language of instruction
- English
- Further Comments
- The course is taught each semester.
- Teacher's information
- http://www.mhhe.com
- Enrolment Statistics (Spring 2003, recent)
- Permalink: https://is.muni.cz/course/econ/spring2003/PHMAEN