MPH_CSMR Business Research

Faculty of Economics and Administration
Autumn 2024
Extent and Intensity
1/2/0. 5 credit(s). Type of Completion: zk (examination).
Taught in person.
Teacher(s)
Prateek Kalia, Ph.D. (lecturer)
Ing. Dušan Mladenović, Ph.D. (lecturer)
doc. Ahad Zareravasan, PhD (lecturer)
Prateek Kalia, Ph.D. (seminar tutor)
Ing. Dušan Mladenović, Ph.D. (seminar tutor)
Ing. Mikhail Monashev (seminar tutor)
doc. Ahad Zareravasan, PhD (seminar tutor)
Guaranteed by
Prateek Kalia, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Prerequisites
Prior knowledge of the basics of business administration and the elementary statistics is advised.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 0/50, only registered: 1/50
fields of study / plans the course is directly associated with
Course objectives
This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.
Learning outcomes
At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.
Syllabus
  • 1. Business research – contextual framework, its domains, ethical aspects
  • 2. The basic approaches and forms of business research
  • 3. Quality in research: validity and reliability
  • 4. Questionnaire design
  • 5. Uni- and bivariate data analysis
  • 6. Qualitative approach to research
  • 7. Preparing the Research Report
Literature
    required literature
  • SAUNDERS, Mark, Philip LEWIS and Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
    recommended literature
  • Lim, W. M., Kumar, S., & Ali, F. (2022). Advancing knowledge through literature reviews:‘what’,‘why’, and ‘how to contribute’. The Service Industries Journal, 42(7-8), 481-513.
  • Becker, J. M., Cheah, J. H., Gholamzade, R., Ringle, C. M., & Sarstedt, M. (2023). PLS-SEM’s most wanted guidance. International Journal of Contemporary Hospitality Management, 35(1), 321-346.
  • Maier, C., Thatcher, J. B., Grover, V., & Dwivedi, Y. K. (2023). Cross-sectional research: A critical perspective, use cases, and recommendations for IS research. International Journal of Information Management, 102625.
  • Dillion, D., Tandon, N., Gu, Y., & Gray, K. (2023). Can AI language models replace human participants?. Trends in Cognitive Sciences.
  • Malodia, S., Dhir, A., Hasni, M. J. S., & Srivastava, S. (2023). Field experiments in marketing research: a systematic methodological review. European Journal of Marketing, 57(7), 1939-1965.
  • SAUNDERS, Mark, Philip LEWIS and Adrian THORNHILL. Research methods for business students. Eight edition. Harlow: Pearson, 2019, xxxiii, 83. ISBN 9781292208787. info
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed. http://bookboon.com, 2008, 117 pp. ISBN 978-87--7681411-3. URL info
Teaching methods
In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones
Assessment methods
To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project, and to gain at least 60% for it. The final mark is computed as the weighted average of the mark of the written test (weight 33 %), the mark of the work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording, or leaking tests, use of unauthorized tools, aids, and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding a grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination. The course cannot be completed without meeting the attendance requirement. In the case of a planned internship abroad, students may register for the course in an earlier/later year than when it is recommended in their curriculum. Students will also receive credit for the course if they take a course with similar content and scope in a foreign country. The usual name of the equivalent course at partner universities is International Marketing. Students may consult the course equivalency with the guarantor prior to or within the first 14 days of the semester.
Language of instruction
English
Follow-Up Courses
Further Comments
The course is taught annually.
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Autumn 2023.

MPH_CSMR Business Research

Faculty of Economics and Administration
Autumn 2023
Extent and Intensity
1/2/0. 5 credit(s). Type of Completion: zk (examination).
Taught in person.
Teacher(s)
Prateek Kalia, Ph.D. (lecturer)
Ing. Dušan Mladenović, Ph.D. (lecturer)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
doc. Ahad Zareravasan, PhD (lecturer)
Prateek Kalia, Ph.D. (seminar tutor)
Ing. Dušan Mladenović, Ph.D. (seminar tutor)
Ing. Mikhail Monashev (seminar tutor)
doc. Ahad Zareravasan, PhD (seminar tutor)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Mon 8:00–9:50 P312, except Mon 18. 9. to Tue 19. 9., except Mon 6. 11.
  • Timetable of Seminar Groups:
MPH_CSMR/01: Mon 10:00–11:50 P312, except Mon 18. 9., except Mon 6. 11., P. Kalia, D. Mladenović, M. Monashev, R. Škapa, A. Zareravasan
Prerequisites
Prior knowledge of the basics of business administration and the elementary statistics is advised.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 21/50, only registered: 0/50
fields of study / plans the course is directly associated with
Course objectives
This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.
Learning outcomes
At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.
Syllabus
  • 1. Business research – contextual framework, its domains, ethical aspects
  • 2. The basic approaches and forms of business research
  • 3. Quality in research: validity and reliability
  • 4. Questionnaire design
  • 5. Uni- and bivariate data analysis
  • 6. Qualitative approach to research
  • 7. Preparing the Research Report
Literature
    required literature
  • SAUNDERS, Mark, Philip LEWIS and Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
    recommended literature
  • Lim, W. M., Kumar, S., & Ali, F. (2022). Advancing knowledge through literature reviews:‘what’,‘why’, and ‘how to contribute’. The Service Industries Journal, 42(7-8), 481-513.
  • Becker, J. M., Cheah, J. H., Gholamzade, R., Ringle, C. M., & Sarstedt, M. (2023). PLS-SEM’s most wanted guidance. International Journal of Contemporary Hospitality Management, 35(1), 321-346.
  • Maier, C., Thatcher, J. B., Grover, V., & Dwivedi, Y. K. (2023). Cross-sectional research: A critical perspective, use cases, and recommendations for IS research. International Journal of Information Management, 102625.
  • Dillion, D., Tandon, N., Gu, Y., & Gray, K. (2023). Can AI language models replace human participants?. Trends in Cognitive Sciences.
  • Malodia, S., Dhir, A., Hasni, M. J. S., & Srivastava, S. (2023). Field experiments in marketing research: a systematic methodological review. European Journal of Marketing, 57(7), 1939-1965.
  • SAUNDERS, Mark, Philip LEWIS and Adrian THORNHILL. Research methods for business students. Eight edition. Harlow: Pearson, 2019, xxxiii, 83. ISBN 9781292208787. info
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed. http://bookboon.com, 2008, 117 pp. ISBN 978-87--7681411-3. URL info
Teaching methods
In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones
Assessment methods
To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project, and to gain at least 60% for it. The final mark is computed as the weighted average of the mark of the written test (weight 33 %), the mark of the work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording, or leaking tests, use of unauthorized tools, aids, and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding a grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination. The course cannot be completed without meeting the attendance requirement. In the case of a planned internship abroad, students may register for the course in an earlier/later year than when it is recommended in their curriculum. Students will also receive credit for the course if they take a course with similar content and scope in a foreign country. The usual name of the equivalent course at partner universities is International Marketing. Students may consult the course equivalency with the guarantor prior to or within the first 14 days of the semester.
Language of instruction
English
Follow-Up Courses
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Autumn 2024.

MPH_CSMR Business Research

Faculty of Economics and Administration
Spring 2023
Extent and Intensity
1/2/0. 4 credit(s). Type of Completion: zk (examination).
Taught in person.
Teacher(s)
Prateek Kalia, Ph.D. (lecturer)
Ing. Dušan Mladenović, Ph.D. (lecturer)
Olga Prygara, Ph.D. (lecturer)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
doc. Ahad Zareravasan, PhD (lecturer)
Prateek Kalia, Ph.D. (seminar tutor)
Ing. Dušan Mladenović, Ph.D. (seminar tutor)
Ing. Mikhail Monashev (seminar tutor)
Olga Prygara, Ph.D. (seminar tutor)
doc. Ing. Radoslav Škapa, Ph.D. (seminar tutor)
doc. Ahad Zareravasan, PhD (seminar tutor)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Mgr. Jana Nesvadbová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Thu 14:00–15:50 P312, except Thu 23. 3. to Thu 30. 3., except Thu 20. 4. to Thu 27. 4., except Thu 11. 5.
  • Timetable of Seminar Groups:
MPH_CSMR/01: Thu 16:00–17:50 VT204, except Thu 30. 3., P. Kalia, D. Mladenović, O. Prygara, R. Škapa, A. Zareravasan
MPH_CSMR/02: Mon 16:00–17:50 VT202, except Mon 27. 3., P. Kalia, D. Mladenović, O. Prygara, R. Škapa, A. Zareravasan
Prerequisites
Prior knowledge of the basics of business administration and the elementary statistics is advised.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 16/50, only registered: 0/50
fields of study / plans the course is directly associated with
Course objectives
This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.
Learning outcomes
At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.
Syllabus
  • 1. Business research – contextual framework, its domains, ethical aspects
  • 2. The basic approaches and forms of business research
  • 3. Quality in research: validity and reliability
  • 4. Questionnaire design
  • 5. Uni- and bivariate data analysis
  • 6. Qualitative approach to research
  • 7. Preparing the Research Report
Literature
    required literature
  • SAUNDERS, Mark, Philip LEWIS and Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
  • COOPER, Donald R. and Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003, xix, 857. ISBN 0072498706. info
    recommended literature
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
  • SEKARAN, Uma and Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009, xx, 468. ISBN 9780470744796. info
  • Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008, 2 v. ISBN 978-1-4129-1808-4. info
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed. http://bookboon.com, 2008, 117 pp. ISBN 978-87--7681411-3. URL info
Teaching methods
In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones
Assessment methods
To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
English
Follow-Up Courses
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Spring 2020, Spring 2021, Spring 2022, Autumn 2023, Autumn 2024.

MPH_CSMR Business Research

Faculty of Economics and Administration
Spring 2022
Extent and Intensity
1/2/0. 4 credit(s). Type of Completion: zk (examination).
Taught in person.
Teacher(s)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
Ing. Mikhail Monashev (lecturer), Ing. Mikhail Monashev (deputy)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
Jessica Omieye Amiesimaka, M.Sc. (seminar tutor)
doc. Ing. Alena Klapalová, Ph.D. (seminar tutor)
Dmitrii Nikolaev (seminar tutor)
doc. Ing. Radoslav Škapa, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Mgr. Jana Nesvadbová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
each odd Thursday 14:00–15:50 P312, except Thu 31. 3.
  • Timetable of Seminar Groups:
MPH_CSMR/01: Thu 16:00–17:50 VT204, except Thu 31. 3., A. Klapalová, M. Monashev, R. Škapa
Prerequisites
Prior knowledge of the basics of business administration and the elementary statistics is advised.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 24 student(s).
Current registration and enrolment status: enrolled: 2/24, only registered: 0/24
fields of study / plans the course is directly associated with
Course objectives
This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.
Learning outcomes
At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.
Syllabus
  • 1. Business research – contextual framework, its domains, ethical aspects
  • 2. The basic approaches and forms of business research
  • 3. Quality in research: validity and reliability
  • 4. Questionnaire design
  • 5. Uni- and bivariate data analysis
  • 6. Qualitative approach to research
  • 7. Preparing the Research Report
Literature
    required literature
  • SAUNDERS, Mark, Philip LEWIS and Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
  • COOPER, Donald R. and Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003, xix, 857. ISBN 0072498706. info
    recommended literature
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
  • SEKARAN, Uma and Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009, xx, 468. ISBN 9780470744796. info
  • Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008, 2 v. ISBN 978-1-4129-1808-4. info
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed. http://bookboon.com, 2008, 117 pp. ISBN 978-87--7681411-3. URL info
Teaching methods
In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones
Assessment methods
To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
English
Follow-Up Courses
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Spring 2020, Spring 2021, Spring 2023, Autumn 2023, Autumn 2024.

MPH_CSMR Business Research

Faculty of Economics and Administration
Spring 2021
Extent and Intensity
1/2/0. 4 credit(s). Type of Completion: zk (examination).
Taught online.
Teacher(s)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
Ing. Irma Macháčová (lecturer)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
Jessica Omieye Amiesimaka, M.Sc. (seminar tutor)
doc. Ing. Alena Klapalová, Ph.D. (seminar tutor)
doc. Ing. Radoslav Škapa, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Mgr. Jana Nesvadbová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
each odd Thursday 14:00–15:50 P312
  • Timetable of Seminar Groups:
MPH_CSMR/01: Thu 16:00–17:50 VT204, R. Škapa
Prerequisites
Prior knowledge of the basics of business administration and the elementary statistics is advised.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 24 student(s).
Current registration and enrolment status: enrolled: 1/24, only registered: 0/24
fields of study / plans the course is directly associated with
Course objectives
This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.
Learning outcomes
At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.
Syllabus
  • 1. Business research – contextual framework, its domains, ethical aspects
  • 2. The basic approaches and forms of business research
  • 3. Quality in research: validity and reliability
  • 4. Questionnaire design
  • 5. Uni- and bivariate data analysis
  • 6. Qualitative approach to research
  • 7. Preparing the Research Report
Literature
    required literature
  • SAUNDERS, Mark, Philip LEWIS and Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
  • COOPER, Donald R. and Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003, xix, 857. ISBN 0072498706. info
    recommended literature
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
  • SEKARAN, Uma and Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009, xx, 468. ISBN 9780470744796. info
  • Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008, 2 v. ISBN 978-1-4129-1808-4. info
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed. http://bookboon.com, 2008, 117 pp. ISBN 978-87--7681411-3. URL info
Teaching methods
In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones
Assessment methods
To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
English
Follow-Up Courses
Further comments (probably available only in Czech)
The course is taught annually.
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Spring 2020, Spring 2022, Spring 2023, Autumn 2023, Autumn 2024.

MPH_CSMR Business Research

Faculty of Economics and Administration
Spring 2020
Extent and Intensity
1/2/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (lecturer)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
Ing. Dušan Mladenović, Ph.D. (lecturer)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
Ing. Klára Kašparová, Ph.D. (seminar tutor)
doc. Ing. Alena Klapalová, Ph.D. (seminar tutor)
Ing. Dušan Mladenović, Ph.D. (seminar tutor)
doc. Ing. Radoslav Škapa, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Mgr. Jana Nesvadbová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
each even Thursday 14:00–15:50 P312
  • Timetable of Seminar Groups:
MPH_CSMR/01: Thu 16:00–17:50 VT204, R. Škapa
Prerequisites
Prior knowledge of the basics of business administration and the elementary statistics is advised.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 24 student(s).
Current registration and enrolment status: enrolled: 0/24, only registered: 0/24
fields of study / plans the course is directly associated with
Course objectives
This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research.
Learning outcomes
At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.
Syllabus
  • 1. Business research – contextual framework, its domains, ethical aspects
  • 2. The basic approaches and forms of business research
  • 3. Quality in research: validity and reliability
  • 4. Questionnaire design
  • 5. Uni- and bivariate data analysis
  • 6. Qualitative approach to research
  • 7. Preparing the Research Report
Literature
    required literature
  • SAUNDERS, Mark, Philip LEWIS and Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
  • COOPER, Donald R. and Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003, xix, 857. ISBN 0072498706. info
    recommended literature
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
  • SEKARAN, Uma and Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009, xx, 468. ISBN 9780470744796. info
  • Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008, 2 v. ISBN 978-1-4129-1808-4. info
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed. http://bookboon.com, 2008, 117 pp. ISBN 978-87--7681411-3. URL info
Teaching methods
In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones
Assessment methods
To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (23 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
English
Follow-Up Courses
Further Comments
The course is taught annually.
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Spring 2021, Spring 2022, Spring 2023, Autumn 2023, Autumn 2024.

MPH_CSMR Business Research

Faculty of Economics and Administration
Autumn 2017
Extent and Intensity
1/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (lecturer)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
Ing. Anida Krajina, Ph.D. (lecturer)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
Ing. Klára Kašparová, Ph.D. (seminar tutor)
doc. Ing. Alena Klapalová, Ph.D. (seminar tutor)
Ing. Anida Krajina, Ph.D. (seminar tutor)
doc. Ing. Radoslav Škapa, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Mgr. Jana Nesvadbová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Tue 12:50–14:30 VT105
  • Timetable of Seminar Groups:
MPH_CSMR/01: each even Tuesday 14:35–16:15 VT105, K. Kašparová, A. Klapalová, R. Škapa
Prerequisites
Prior knowledge of the basics of business administration and the elementary statistics is advised.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 24 student(s).
Current registration and enrolment status: enrolled: 0/24, only registered: 0/24
fields of study / plans the course is directly associated with
Course objectives
This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research. At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.
Syllabus
  • 1. Business research – contextual framework, its domains, ethical aspects
  • 2. The basic approaches and forms of business research
  • 3. Quality in research: validity and reliability
  • 4. Questionnaire design
  • 5. Uni- and bivariate data analysis
  • 6. Qualitative approach to research
  • 7. Preparing the Research Report
Literature
    required literature
  • SAUNDERS, Mark, Philip LEWIS and Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
  • COOPER, Donald R. and Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003, xix, 857. ISBN 0072498706. info
    recommended literature
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
  • SEKARAN, Uma and Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009, xx, 468. ISBN 9780470744796. info
  • Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008, 2 v. ISBN 978-1-4129-1808-4. info
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed. http://bookboon.com, 2008, 117 pp. ISBN 978-87--7681411-3. URL info
Teaching methods
In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones
Assessment methods
To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (20 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
English
Follow-Up Courses
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Autumn 2023, Autumn 2024.

MPH_CSMR Case Studies to Marketing Research

Faculty of Economics and Administration
Autumn 2016
Extent and Intensity
1/1. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (lecturer)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Mgr. Jana Nesvadbová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Tue 12:50–13:35 VT105
  • Timetable of Seminar Groups:
MPH_CSMR/01: Tue 13:45–14:30 VT105, K. Kašparová, A. Klapalová, R. Škapa
Prerequisites
Prior knowledge of the basics of marketing and the elementary statistics is needed.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 24 student(s).
Current registration and enrolment status: enrolled: 0/24, only registered: 0/24
fields of study / plans the course is directly associated with
Course objectives
This course is an introduction to marketing research and its methods. It focues on the quantitative approach to research mainly.
At the end of this course, students should be able to:
- develop marketing research plan according to the research goal
- identify the appropriate methods and tools
- apply basic methods of marketing research.
Syllabus
  • 1. Marketing research – contextual framework, its functions
  • 2. The basic approaches and forms of marketing research
  • 3. Validity and reliability
  • 4. Sampling Procedures
  • 5. Overview of methods and tools used in quantitative approach to research
  • 6. Uni- and bivariate data analysis
  • 7. Preparing the Research Report
  • 8. Application of methods and tools in a case study
Literature
    required literature
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed. http://bookboon.com, 2008, 117 pp. ISBN 978-87--7681411-3. URL info
  • HAIR, Joseph F., Robert P. BUSH and David J. ORTINAU. Marketing research : within a changing information environment. 3rd ed. Boston: McGraw-Hill, 2006, xxvii, 700. ISBN 0072830875. info
    recommended literature
  • Wiley International Encyclopedia of Marketing. Edited by Jagdish N. Sheth - Naresh K. Malhotra. Malden: Wiley, 6 sv. ISBN 9781444316568. info
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
  • PARASURAMAN, A., Dhruv GREWAL and R. KRISHNAN. Marketing research. 2nd ed. Boston: Houghton Mifflin Co., 2007, 638 s. ISBN 9780618660636. info
Teaching methods
The lectures will be devoted to introduction of marketing research, of its methods, tools and best practices. After that the students realize their own market research in teams applying the knowledge from lectures and self-study.
Assessment methods
To pass the course the students are required to gain at least 60% of points in the test covering the theory of marketing research. The course is concluded by the defense of the elaborated case study - the marketing research.
Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
English
Further Comments
Study Materials
The course is taught annually.
Information about innovation of course.
This course has been innovated under the project "Inovace studia ekonomických disciplín v souladu s požadavky znalostní ekonomiky (CZ.1.07/2.2.00/28.0227)" which is cofinanced by the European Social Fond and the national budget of the Czech Republic.

logo image
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2017, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Autumn 2023, Autumn 2024.

MPH_CSMR Case Studies to Marketing Research

Faculty of Economics and Administration
Autumn 2015
Extent and Intensity
1/1. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (lecturer)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Mgr. Jana Nesvadbová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Tue 18:00–19:35 VT105
Prerequisites (in Czech)
Prior knowledge of the basics of marketing and the elementary statistics is needed.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 24 student(s).
Current registration and enrolment status: enrolled: 0/24, only registered: 0/24
fields of study / plans the course is directly associated with
Course objectives (in Czech)
This course is an introduction to marketing research and its methods. It focues on the quantitative approach to research mainly.
At the end of this course, students should be able to:
- develop marketing research plan according to the research goal
- identify the appropriate methods and tools
- apply basic methods of marketing research.
Syllabus (in Czech)
  • 1. Marketing research – contextual framework, its functions
  • 2. The basic approaches and forms of marketing research
  • 3. Validity and reliability
  • 4. Sampling Procedures
  • 5. Overview of methods and tools used in quantitative approach to research
  • 6. Uni- and bivariate data analysis
  • 7. Preparing the Research Report
  • 8. Application of methods and tools in a case study
Literature
    required literature
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed. http://bookboon.com, 2008, 117 pp. ISBN 978-87--7681411-3. URL info
  • HAIR, Joseph F., Robert P. BUSH and David J. ORTINAU. Marketing research : within a changing information environment. 3rd ed. Boston: McGraw-Hill, 2006, xxvii, 700. ISBN 0072830875. info
    recommended literature
  • Wiley International Encyclopedia of Marketing. Edited by Jagdish N. Sheth - Naresh K. Malhotra. Malden: Wiley, 6 sv. ISBN 9781444316568. info
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
  • PARASURAMAN, A., Dhruv GREWAL and R. KRISHNAN. Marketing research. 2nd ed. Boston: Houghton Mifflin Co., 2007, 638 s. ISBN 9780618660636. info
Teaching methods (in Czech)
The lectures will be devoted to introduction of marketing research, of its methods, tools and best practices. After that the students realize their own market research in teams applying the knowledge from lectures and self-study.
Assessment methods (in Czech)
To pass the course the students are required to gain at least 60% of points in the test covering the theory of marketing research. The course is concluded by the defense of the elaborated case study - the marketing research.
Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
English
Further Comments
Study Materials
The course is taught annually.
Information about innovation of course.
This course has been innovated under the project "Inovace studia ekonomických disciplín v souladu s požadavky znalostní ekonomiky (CZ.1.07/2.2.00/28.0227)" which is cofinanced by the European Social Fond and the national budget of the Czech Republic.

logo image
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2016, Autumn 2017, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Autumn 2023, Autumn 2024.

MPH_CSMR Case Studies to Marketing Research

Faculty of Economics and Administration
Autumn 2014
Extent and Intensity
1/1. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (lecturer)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Mgr. Jana Nesvadbová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Tue 18:00–19:35 VT204
Prerequisites (in Czech)
Prior knowledge of the basics of marketing and the elementary statistics is needed.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 24 student(s).
Current registration and enrolment status: enrolled: 0/24, only registered: 0/24
fields of study / plans the course is directly associated with
Course objectives (in Czech)
This course is an introduction to marketing research and its methods. It focues on the quantitative approach to research mainly.
At the end of this course, students should be able to:
- develop marketing research plan according to the research goal
- identify the appropriate methods and tools
- apply basic methods of marketing research.
Syllabus (in Czech)
  • 1. Marketing research – contextual framework, its functions
  • 2. The basic approaches and forms of marketing research
  • 3. Validity and reliability
  • 4. Sampling Procedures
  • 5. Overview of methods and tools used in quantitative approach to research
  • 6. Uni- and bivariate data analysis
  • 7. Preparing the Research Report
  • 8. Application of methods and tools in a case study
Literature
    required literature
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed. http://bookboon.com, 2008, 117 pp. ISBN 978-87--7681411-3. URL info
  • HAIR, Joseph F., Robert P. BUSH and David J. ORTINAU. Marketing research : within a changing information environment. 3rd ed. Boston: McGraw-Hill, 2006, xxvii, 700. ISBN 0072830875. info
    recommended literature
  • Wiley International Encyclopedia of Marketing. Edited by Jagdish N. Sheth - Naresh K. Malhotra. Malden: Wiley, 6 sv. ISBN 9781444316568. info
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
  • PARASURAMAN, A., Dhruv GREWAL and R. KRISHNAN. Marketing research. 2nd ed. Boston: Houghton Mifflin Co., 2007, 638 s. ISBN 9780618660636. info
Teaching methods (in Czech)
The lectures will be devoted to introduction of marketing research, of its methods, tools and best practices. After that the students realize their own market research in teams applying the knowledge from lectures and self-study.
Assessment methods (in Czech)
To pass the course the students are required to gain at least 60% of points in the test covering the theory of marketing research. The course is concluded by the defense of the elaborated case study - the marketing research.
Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
English
Further Comments
Study Materials
The course is taught annually.
Information about innovation of course.
This course has been innovated under the project "Inovace studia ekonomických disciplín v souladu s požadavky znalostní ekonomiky (CZ.1.07/2.2.00/28.0227)" which is cofinanced by the European Social Fond and the national budget of the Czech Republic.

logo image
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2015, Autumn 2016, Autumn 2017, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Autumn 2023, Autumn 2024.

MPH_CSMR Case Studies to Marketing Research

Faculty of Economics and Administration
Autumn 2013
Extent and Intensity
1/1. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (lecturer)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Ing. Bc. Bohdana Čechová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Wed 12:50–14:30 S308
Prerequisites (in Czech)
Prior knowledge of the basics of marketing and the elementary statistics is needed.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 24 student(s).
Current registration and enrolment status: enrolled: 0/24, only registered: 0/24
fields of study / plans the course is directly associated with
Course objectives (in Czech)
This course is an introduction to marketing research and its methods. It focues on the quantitative approach to research mainly.
At the end of this course, students should be able to:
- develop marketing research plan according to the research goal
- identify the appropriate methods and tools
- apply basic methods of marketing research.
Syllabus (in Czech)
  • 1. Marketing research – contextual framework, its functions
  • 2. The basic approaches and forms of marketing research
  • 3. Validity and reliability
  • 4. Sampling Procedures
  • 5. Overview of methods and tools used in quantitative approach to research
  • 6. Uni- and bivariate data analysis
  • 7. Preparing the Research Report
  • 8. Application of methods and tools in a case study
Literature
    required literature
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed. http://bookboon.com, 2008, 117 pp. ISBN 978-87--7681411-3. URL info
  • HAIR, Joseph F., Robert P. BUSH and David J. ORTINAU. Marketing research : within a changing information environment. 3rd ed. Boston: McGraw-Hill, 2006, xxvii, 700. ISBN 0072830875. info
    recommended literature
  • Wiley International Encyclopedia of Marketing. Edited by Jagdish N. Sheth - Naresh K. Malhotra. Malden: Wiley, 6 sv. ISBN 9781444316568. info
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
  • PARASURAMAN, A., Dhruv GREWAL and R. KRISHNAN. Marketing research. 2nd ed. Boston: Houghton Mifflin Co., 2007, 638 s. ISBN 9780618660636. info
Teaching methods (in Czech)
The lectures will be devoted to introduction of marketing research, of its methods, tools and best practices. After that the students realize their own market research in teams applying the knowledge from lectures and self-study.
Assessment methods (in Czech)
To pass the course the students are required to gain at least 60% of points in the test covering the theory of marketing research. The course is concluded by the defense of the elaborated case study - the marketing research.
Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
English
Further Comments
Study Materials
The course is taught annually.
Information about innovation of course.
This course has been innovated under the project "Inovace studia ekonomických disciplín v souladu s požadavky znalostní ekonomiky (CZ.1.07/2.2.00/28.0227)" which is cofinanced by the European Social Fond and the national budget of the Czech Republic.

logo image
The course is also listed under the following terms Autumn 2012, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Autumn 2023, Autumn 2024.

MPH_CSMR Case Studies to Marketing Research

Faculty of Economics and Administration
Autumn 2012
Extent and Intensity
1/1. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (lecturer)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Ing. Bc. Bohdana Čechová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Wed 12:50–14:30 S308
Prerequisites (in Czech)
Prior knowledge of the basics of marketing and the elementary statistics is needed.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 24 student(s).
Current registration and enrolment status: enrolled: 0/24, only registered: 0/24
fields of study / plans the course is directly associated with
Course objectives (in Czech)
This course is an introduction to marketing research and its methods. It focues on the quantitative approach to research mainly.
At the end of this course, students should be able to:
- develop marketing research plan according to the research goal
- identify the appropriate methods and tools
- apply basic methods of marketing research.
Syllabus (in Czech)
  • 1. Marketing research – contextual framework, its functions
  • 2. The basic approaches and forms of marketing research
  • 3. Validity and reliability
  • 4. Sampling Procedures
  • 5. Overview of methods and tools used in quantitative approach to research
  • 6. Uni- and bivariate data analysis
  • 7. Preparing the Research Report
  • 8. Application of methods and tools in a case study
Literature
    required literature
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed. http://bookboon.com, 2008, 117 pp. ISBN 978-87--7681411-3. URL info
    recommended literature
  • Wiley International Encyclopedia of Marketing. Edited by Jagdish N. Sheth - Naresh K. Malhotra. Malden: Wiley, 6 sv. ISBN 9781444316568. info
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
  • HAIR, Joseph F., Robert P. BUSH and David J. ORTINAU. Marketing research : within a changing information environment. 3rd ed. Boston: McGraw-Hill, 2006, xxvii, 700. ISBN 0072830875. info
Teaching methods (in Czech)
The lectures will be devoted to introduction of marketing research, of its methods, tools and best practices. After that the students realize their own market research in teams applying the knowledge from lectures and self-study.
Assessment methods (in Czech)
To pass the course the students are required to gain at least 60% of points in the test covering the theory of marketing research. The course is concluded by the defense of the elaborated case study - the marketing research.
Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
English
Further Comments
The course is taught annually.
The course is also listed under the following terms Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Autumn 2023, Autumn 2024.

MPH_CSMR Business Research

Faculty of Economics and Administration
Autumn 2018

The course is not taught in Autumn 2018

Extent and Intensity
1/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (lecturer)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
Ing. Anida Krajina, Ph.D. (lecturer)
doc. Ing. Radoslav Škapa, Ph.D. (lecturer)
Ing. Klára Kašparová, Ph.D. (seminar tutor)
doc. Ing. Alena Klapalová, Ph.D. (seminar tutor)
Ing. Anida Krajina, Ph.D. (seminar tutor)
doc. Ing. Radoslav Škapa, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Radoslav Škapa, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Mgr. Jana Nesvadbová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable of Seminar Groups
MPH_CSMR/01: No timetable has been entered into IS. K. Kašparová, A. Klapalová, R. Škapa
Prerequisites
Prior knowledge of the basics of business administration and the elementary statistics is advised.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 24 student(s).
Current registration and enrolment status: enrolled: 0/24, only registered: 0/24, only registered with preference (fields directly associated with the programme): 0/24
fields of study / plans the course is directly associated with
Course objectives
This course introduces to business research methods and research process. Specifically, it develops students’ knowledge and ability to independently design and perform a quantitative research. At the end of this course, students will be able to:
- develop marketing research plan in harmony with the research problem
- design appropriate research methodology
- apply quantitative methods of data collection and reprocessing
A parallel ambition is to further improve students` critical thinking.
Syllabus
  • 1. Business research – contextual framework, its domains, ethical aspects
  • 2. The basic approaches and forms of business research
  • 3. Quality in research: validity and reliability
  • 4. Questionnaire design
  • 5. Uni- and bivariate data analysis
  • 6. Qualitative approach to research
  • 7. Preparing the Research Report
Literature
    required literature
  • SAUNDERS, Mark, Philip LEWIS and Adrian THORNHILL. Research methods for business students. Seventh edition. Harlow, England: Pearson, 2015, xxvi, 741. ISBN 9781292016627. info
  • COOPER, Donald R. and Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003, xix, 857. ISBN 0072498706. info
    recommended literature
  • MALHOTRA, Naresh K. Marketing research : an applied orientation. 6th ed., Global edition. Boston: Pearson, 2010, 929 s. ISBN 9780136094234. info
  • SEKARAN, Uma and Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 5th ed. Chichester: Wiley, 2009, xx, 468. ISBN 9780470744796. info
  • Encyclopedia of survey research methods. Edited by Paul J. Lavrakas. Thousand Oaks, Calif.: SAGE Publications, 2008, 2 v. ISBN 978-1-4129-1808-4. info
  • SHUKLA, Paurav. Essentials of Marketing Research. 1st ed. http://bookboon.com, 2008, 117 pp. ISBN 978-87--7681411-3. URL info
Teaching methods
In lectures the main issues of business research as listed in the schedule are explained and discussed. The students` main task in the course is to design and conduct their own research project in teams applying the knowledge from lectures and self-study. To facilitate the research projects, the tutors provide students with feedback in each of predefined research stages. Besides discussion, the seminars are also a platform for evaluation of project milestones
Assessment methods
To pass the course the students are required to gain at least 60% of points in the test covering the theory of business research, to defend the research project and to gain at least 60% for it. The final mark is computed as the weighted average of mark of written test (weight 33 %), the mark of work-in-progress research project (20 %) and its final version (40 %), and the quality of feedback related to other students` project (7%). Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
English
Follow-Up Courses
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Autumn 2023, Autumn 2024.