PHNPII Corporate Economics II

Faculty of Economics and Administration
Spring 2009
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Jiří Novotný, CSc. (lecturer)
doc. Ing. Ondřej Částek, Ph.D. (seminar tutor)
Ing. Michal Kozub (seminar tutor)
doc. Ing. Pavla Marciánová, Ph.D. (seminar tutor)
Ing. Petr Mikuš, Ph.D. (seminar tutor)
doc. Ing. Jiří Novotný, CSc. (seminar tutor)
doc. Ing. Bc. Petr Suchánek, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Jiří Novotný, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Timetable
Thu 9:20–11:00 P101
  • Timetable of Seminar Groups:
PHNPII/1: Wed 9:20–11:00 P106, P. Suchánek
PHNPII/2: Thu 11:05–12:45 S311, M. Kozub
PHNPII/3: Thu 12:50–14:30 S311, J. Novotný
PHNPII/4: Wed 11:05–12:45 P201, P. Mikuš
PHNPII/5: Wed 16:20–17:55 P201, P. Mikuš
PHNPII/6: Mon 7:40–9:15 P304, M. Kozub
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 159 student(s).
Current registration and enrolment status: enrolled: 0/159, only registered: 0/159, only registered with preference (fields directly associated with the programme): 0/159
fields of study / plans the course is directly associated with
Course objectives
The course of Corporate Economics II is a follow-up to the introductory part, Corporate Economy I course, dealing with issues of corporate economy. The course opens up defining specifics of corporate functions and key activities, it explains the typology of business activities and focuses on their contents. It points out at production and distribution as the main functions of the company; it deals with relationship between sales and marketing as well as tools of sales policies. It deals with the basics of investment and financing and clarifies differences between material and financial management processes. The course stresses links between managerial accounting and controlling. It focuses on general issues of corporate management regardless of affiliation to a particular field or industry, and its profit or non-profit orientation. Along with the course of Corporate Economy I, which is dealing mainly with objectives and construction of a company, the course of Corporate Economy II provides a comprehensive overview of a company and its functions.
The aim of the course is to provide students with basic theoretical and practical knowledge so that they are able to apply it to the business environment. The second part is the final part of the introduction to corporate economy, and it focuses on providing overall knowledge resulting into a comprehensive view of a company beyond isolated approach closely connected to professional specialization. Mastering the concepts, relationships, context and methods used in business when addressing challenges of corporate objectives, construction of a company and methods of fulfilment and evaluation of corporate performance should provide students with the ability to tackle real-life business issues, applying synthesis as a way of reasoning.

At the end of the course, students should be able to:
- define key business functions
- understand the function of corporate production system
- describe corporate production planning
- understand the way sales work
- identify and enumerate basic marketing tools
- define the relationship between marketing and sales in the company
- define the structure of corporate finance and investment
- define business turnover and be able to characterize it
- indicate tools of managerial accounting, characteristics of the tools and methods to present their application
Syllabus
  • 1. Production as the main function of a company, planning of production programme and production process

  • 2. Purchase planning, planning of the transport and warehousing

  • 3. Production theory

  • 4. Fundaments of cost theory

  • 5. Social and technical development, production and technological innovation

  • 6. Sales as the main corporate function and sales policy

  • 7. Segmentation of the instruments of sales policy, production and pricing policy

  • 8. Communication and distribution policy of the company

  • 9. Investment and financing (material and financial process of economy)

  • 10. Investment planning and investment budgets

  • 11. Property and capital structure of the company

  • 12. Financial reports

  • 13. Managerial accounting

  • 14. Financial analysis of a company
Literature
  • WÖHE, Günter and Eva KISLINGEROVÁ. Úvod do podnikového hospodářství. Translated by Zuzana Maňasová. 2. přeprac. a dopl. vyd. Praha: C.H. Beck. xxix, 928. ISBN 9788071798972. 2007. info
  • SYNEK, Miloslav. Podniková ekonomika. Vyd. 1. Praha: C.H. Beck. xxii, 456. ISBN 8071792284. 1999. info
  • SYNEK, Miloslav. Manažerská ekonomika. 3. přepracované a aktualiz. Praha: Grada. 466 s. ISBN 802470515X. 2003. info
  • WÖHE, Günter. Úvod do podnikového hospodářství. Translated by Jiří Dvořák. 1. čes. vyd., překlad 18. Praha: C.H. Beck. xx, 748. ISBN 8071790141. 1995. info
  • NOVOTNÝ, Jiří and Petr SUCHÁNEK. Nauka o podniku II (The Business Economics II). 1st ed. Brno: MU ESF Brno. 141 pp. DSO 1. ISBN 978-80-210-4496-8. 2007. info
Assessment methods
Requirements for successful completion of the course:


- active participation in seminars, working out and submitting a seminar work on deadline, presentation of the seminar work.
- passing a midterm test.


The exam: the final test (single-option test) consists of 20 questions. Students have to reach at least 60% of the total number of points.
If a student commits a prohibited act, such as using various forbidden tools (e.g. cheat sheets), cribbing, taking out any part of the credit test or any other form of cheating, the teacher is allowed to interrupt the test and to grade the student with F, FF or even FFF, according to the seriousness of the offence. The described procedure applies to all the activities that are included in the final evaluation of the course (seminar work).
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on course enrolment limitations: 10 pouze přednáška
The course is also listed under the following terms Spring 2002, Spring 2003, Spring 2004, Spring 2005, Spring 2006, Spring 2007, Spring 2008.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/spring2009/PHNPII