SDKP Public Relations Communication

Faculty of Economics and Administration
Spring 2001
Extent and Intensity
0/0. Type of Completion: zk (examination).
Teacher(s)
Mgr. Simona Škarabelová, Ph.D. (lecturer)
Guaranteed by
doc. JUDr. Ivan Malý, CSc.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Jana Fuksová
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Public Relations Communication (SDKP) This is a specialised course devoted to the problem of Public Relations. Since the 1980s, PR has gradually but surely become crucial for successful management of non-profit organisations. Yet, there is a range of organisations, unfortunately just the non-profit ones, which view PR with disfavour. The explanation often is a time shortage or no need of working with the public any more. However, it is an erroneous, ill-conceived, superficial and impractical position. PR s task is not only "working with the public", but mainly making oneself heard, preventive softening of possible conflicts, ensuring the other people s understanding of one s own behaviour aiming at maintaining the trust of "target groups". In short, PR makes a good image. Consequently, it is logical that communication is an instrument of PR, which is why it will be part of the course s general structure. Examination requirements: mastering of the subject matter. Examination: written.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: in blocks.
  • Enrolment Statistics (recent)
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