bk506 Tourism Management

Faculty of Sports Studies
Spring 2009
Extent and Intensity
8/16. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Ida Vajčnerová, Ph.D. (lecturer), Ing. Dagmar Kudová, Ph.D. (deputy)
Ing. Dagmar Kudová, Ph.D. (lecturer)
Olga Korvasová (assistant)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Department of Kinesiology – Faculty of Sports Studies
Timetable of Seminar Groups
bk506/mcr_mcr_p: Fri 20. 2. 10:00–12:00 U224, Fri 17. 4. 8:00–10:00 U212, Fri 24. 4. 9:00–11:00 U224, D. Kudová
bk506/mcr_mcr_s: Fri 20. 2. 12:00–14:00 U224, Fri 6. 3. 9:00–11:00 U209, Fri 3. 4. 14:00–16:00 K205, Fri 17. 4. 10:00–12:00 U212, Fri 15. 5. 9:00–11:00 U224, D. Kudová
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Students obtain background knowledge of tourism industry, tourism market and destination management.
Syllabus
  • 1. Tourism Background
  • 2. Factors of Tourism Development
  • 3. Tourism Infrastructure
  • 4. Touroperators, Travel Agencies, Guides
  • 5. Marketing Management in Tourism, Destination Management
  • 6. Modern Tourism Products, Agrotourism, Congress and Incetive Tourism
  • 7. Benefits of Tourism
  • 8. Institution in Tourism Market
Literature
  • RYGLOVÁ, Kateřina. Cestovní ruch : (soubor studijních materiálů). Vyd. 2., (1. v nakl. Key Pub. Ostrava: Key Publishing, 2007, 81 s. ISBN 9788086575575. info
Assessment methods
Assignments, final written exam.
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Spring 2007, Spring 2008.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2009/bk506