bk928 Marketing of Sport - optional

Faculty of Sports Studies
Autumn 2011
Extent and Intensity
8/0. 1 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Dagmar Kudová, Ph.D. (lecturer)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Olga Korvasová (assistant)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable of Seminar Groups
bk928/vol_pr: Fri 6. 1. 10:00–12:00 E34/203 - seminární místnost, Fri 20. 1. 11:00–13:00 E34/203 - seminární místnost, Fri 3. 2. 10:00–11:20 B11/311, O. Racek
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30
fields of study / plans the course is directly associated with
there are 30 fields of study the course is directly associated with, display
Course objectives
At the end of this course students will be able to:
Use basic methods of marketing research in sports environment
Use gained information about provisioning system of Czech Republic and how to obtain means in field of sport.
Use gained theoretical knowledge of sposoring, sport advertisment and merchandising
Syllabus
  • 1. Marketing – definition
  • 2. Marketing research: MIS, steps of makreting research, methods and techniques of marketing research, research of end user, process of purchasing behavior.
  • 3. Intakes of sports clubs
  • 4. Grant, grant from Municipal Badget, grant from County Budget, grant from state budget.
  • 5. Grant from EU
  • 6. Sponsoring
  • 7. Sport advertisment
  • 8.Merchendising
  • 9. Sport and purchsing behavior of the end users
  • 10. Sport trademark, sportsmen as trademark
Literature
  • VYSEKALOVÁ, Jitka and Jiří MIKEŠ. Reklama : jak dělat reklamu. 2., aktualiz. a rozš. vyd. Praha: Grada, 2007, 182 s. ISBN 9788024720012. info
  • VYSEKALOVÁ, Jitka. Marketing : pro střední školy a vyšší odborné školy. 1. vyd. Praha: Fortuna, 2006, 247 s. ISBN 8071689793. info
  • DVOŘÁKOVÁ, Šárka. Sportovní marketing. Brno: Masarykova Univerzita, 2005, 72 pp. ISBN 80-210-3901-9. info
  • VYSEKALOVÁ, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha: Grada, 2004, 283 s. ISBN 8024703939. info
Teaching methods
Lectures
Assessment methods
Handing in the term paper before the deadline.
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Autumn 2007, Autumn 2008, Spring 2010, Autumn 2010.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2011/bk928