FSpS:c009 Basics of economics, managemen

c009 Basics of economics, management and marketing

Faculty of Sports Studies
Spring 2011

Extent and Intensity

16/0. 2 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)

Guaranteed by

Ing. Dagmar Kudová, Ph.D.
Faculty of Sports Studies

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

Course objectives

This subjekt is an introduction into the field of economics – it‘s history, microeconomics and macroeconomics and basics of marketing and management

Syllabus

1. History of economical way of thinking 2. Basics of economics – the bid, the demand, the price, the market machanism, the user balance, the competition, the ideal competition, poor competition, unemployment, inflation, HDP??. 3. The introduction to marketing – marketing mix 4. Basics of management, the planning, the organisation, the decision making, the check

Literature

Veber, Jaromír. Management : základy, prosperita, globalizace. Vyd. 1. Praha : Management Press, 2000. 700 s. Bibliografie: s. 695. - Věcný rejstřík. - Anglické manažerské výrazy. ISBN 80-7261-029-5
Reklama :jak dělat reklamu. Edited by Jitka Vysekalová - Jiří Mikeš. 2., aktualiz. a rozš. vyd. Praha : Grada Publishing, 2007. 182 s. ISBN 9788024720012
Bělohlávek, František - Košťan, Pavol - Šuleř, Oldřich. Management [Rubico, 2001]. 1. vyd. Olomouc : Rubico, 2001. 642 s. ISBN 80-85839-45-8
Vysekalová, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha : Grada Publishing, 2004. 283 s. ISBN 80-247-0393-9.
Marketing :pro střední školy a vyšší odborné školy. Edited by Jitka Vysekalová. 1. vyd. Praha : Fortuna, 2006. 247 s. ISBN 8071689793
Fuchs, Kamil - Tuleja, Pavel. Základy ekonomie

Assessment methods

Succesfull passing of the final written exam.

Language of instruction

Czech

The course is also listed under the following terms Autumn 2007, Spring 2008, Spring 2009, Spring 2010.