POL492 The History of US Presidential Elections

Fakulta sociálních studií
podzim 2011
Rozsah
1/1/0. 6 kr. Ukončení: zk.
Vyučující
Mgr. Barbora Petrová, Ph.D. (přednášející)
Mgr. Anna Shavit, Ph.D. (přednášející)
Garance
prof. PhDr. Lubomír Kopeček, Ph.D.
Oddělení politologie – Katedra politologie – Fakulta sociálních studií
Kontaktní osoba: Mgr. Iva Petříková
Rozvrh
Po 10:00–11:40 U41
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.
Mateřské obory/plány
Cíle předmětu
Students should obtain a detailed and comprehensive awareness of how marketing has permeated the political arena. In the end of the course student will be able independently analyze the presidential elections from practical, historical, critical and comparative perspective. Students will learn how to work with concepts as Professionalization, Americanization of campaigning, packaging and labeling of politics and make deductions based on acquired knowledge. The course is taught in English and students are required to write all the assignments in English.
Osnova
  • 1. Introduction and overview; (information about the course, required readings, grading and course objectives)..
  • 2. Introduction to the US political system (electoral and party system); campaign financing, GOPs, PAC. History of campaigning – the roots and tradition
  • 3.GENERAL ELECTIONS 2008 (from Primaries to the White House)
  • 4. US Presidential PR – Public Relations Democracy
  • 5. From Great Depression To New Deal, WWII (FDR, Truman and Eisenhower) – the examples of exceptional campaigns and political advertisements
  • 6.The New Frontier – JFK (the role of media, candidate images, the TV debate with R. Nixon); the Rise of Political Consulting
  • 7. G. H. Bush – Gulf War and Post-Soviet break up; the role of war in US campaigns
  • 8. The Candidate and the speech (practically oriented lecture)
  • 9. reading week
  • 10. Bush – Gulf War and Post-Soviet break up; The role of war in US campaigns, Speech delivery
  • 11. Bill Clinton - the analysis of the campaign strategy and political advertisements; Private is international – the Lewinsky affair
  • 12. Bush vs. Gore 2000, Bush vs. Kerry 2004; the analysis of the campaign strategy and political advertisements, wrapping up session - discussion
  • 13. First term of the final test
Literatura
  • Handbook of political marketing. Online. Edited by Bruce I. Newman. Thousand Oaks, Calif.: Sage Publications, 1999. xxiv, 792. ISBN 076191109X. [citováno 2024-04-23] info
  • Handbook of political communication research. Online. Edited by Lynda Lee Kaid. Mahwah, N.J.: Lawrence Erlbaum Associates, 2004. xviii, 541. ISBN 0805837752. [citováno 2024-04-23] URL info
  • BOLLER, Paul F. Presidential campaigns : from George Washington to George W. Bush. Online. New York: Oxford University Press, 2004. xiii, 479. ISBN 9780195167160. [citováno 2024-04-23] info
  • Winning elections : political campaign management, strategy & tactics. Online. Edited by Ron Faucheux. New York: M. Evans and Co., 2003. 688 p. ISBN 1590770269. [citováno 2024-04-23] info
  • Winning elections with political marketing. Online. Edited by Philip Davies - Bruce I. Newman. New York: Haworth Press, 2006. xiii, 239. ISBN 0789033704. [citováno 2024-04-23] URL info
  • NEWMAN, Bruce. The marketing of the president : political marketing as campaign strategy. Online. Thousand Oaks, CA: Sage Publications, 1994. xvii, 165. ISBN 0803951388. [citováno 2024-04-23] URL info
  • The SAGE handbook of political advertising. Online. Edited by Lynda Lee Kaid - Christina Holtz-Bacha. Thousand Oaks, Calif.: SAGE Publications, 2006. xi, 492. ISBN 1412917956. [citováno 2024-04-23] info
  • SHEA, Daniel M. a Michael John BURTON. Campaign craft : the strategies, tactics, and art of political campaign management. Online. 3rd ed. Westport, Conn.: Praeger Publishers, 2006. xvi, 235. ISBN 0275990044. [citováno 2024-04-23] URL info
Výukové metody
lectures, class discussion, presentations by professionals in the sectors, reading, analysis of visual materials such as electoral ads and posters
Metody hodnocení
The final grading consists of two parts. During the semester students has to write 3 written assignments (5800 signs per each), student can gain for each written assignment 15 points (altogether 45 points). The second part is written exam. The exam consists of 10 questions (5 questions graded with 2 points, and 5 questions - for 10 points), altogether student can get 105 points. To pass 59 points is needed.
Vyučovací jazyk
Angličtina
Informace učitele
https://is.muni.cz/auth/elearning/warp.pl?fakulta=1423;obdobi=4784;kod=POL492;qurl=%2Fel%2F1423%2Fpodzim2009%2FPOL492%2Findex.qwarp;zpet=https:%2F%2Fis.muni.cz%2Fauth%2Fucitel%2Fwarp_predmet_vyber.pl%3Ffakulta%3D1423%3Bobdobi%3D4784%3Bkod%3DPOL492;zpet_t
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Předmět je vyučován každoročně.
Předmět je zařazen také v obdobích podzim 2008, podzim 2009, podzim 2010, podzim 2012, podzim 2013.