POL598 Election Campaigns: Strategy Preparation - Workshop

Faculty of Social Studies
Autumn 2014
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Miloš Gregor, Ph.D. (lecturer)
doc. Mgr. Michal Pink, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Stanislav Balík, Ph.D.
Division of Politology – Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Division of Politology – Department of Political Science – Faculty of Social Studies
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to offer students a practical workshop so they will be able to understand the principles of planning campaign strategy. Students will learn to work with the data, analyze and critically evaluate them for the purpose of planning effective campaigns.
Syllabus
  • 1) Introduction: what kind of data we can use to prepare campaign strategy 2) Electoral geography and demographic based campaign strategy 3) Survey based campaign strategy
Literature
  • GREGOR, Miloš and Anna MATUŠKOVÁ. The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy. In Jennifer Lees-Marshment. Political Marketing. Principles and Applications. 2nd Edition. London, New York: Routledge, 2014, p. 191-193. Monografie. ISBN 978-0-415-63208-9. Routledge info
  • Political marketing : strategic campaign culture. Edited by Kostas Gouliamos - Antonis Theocharous - Bruce I. Newman. 1st publ. Milton park, Abingdon, Oxon: Routledge, 2013, xiii, 325. ISBN 9780415844567. info
  • ORMROD, Robert P., Stephan C. M. HENNEBERG and Nicholas J. O'SHAUGHNESSY. Political marketing : theory and concepts. London: SAGE Publications, 2013, x, 209. ISBN 9780857025814. info
  • LEES-MARSHMENT, Jennifer. Political marketing : principles and applications. New York: Routledge, 2009, xix, 294. ISBN 9780415431293. info
  • Handbook of political marketing. Edited by Bruce I. Newman. Thousand Oaks, Calif.: Sage Publications, 1999, xxiv, 792. ISBN 076191109X. info
Teaching methods
Lectures, presentations by professionals in the sectors, group projects, workshops
Assessment methods
Final project presentation.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: in blocks.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2014/POL598