ZUR589a East Asian Media

Fakulta sociálních studií
podzim 2012
Rozsah
1/1. 8 kr. Ukončení: zk.
Vyučující
Tae-Sik Kim, Ph.D. (přednášející), Ing. Rudolf Burgr, Ph.D. (zástupce)
Mgr. Jana Ježková (pomocník)
Garance
prof. PhDr. Jiří Pavelka, CSc.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
St 16:00–17:40 Studio 527
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 0/15, pouze zareg.: 0/15
Mateřské obory/plány
Cíle předmětu
This course examines the status and meanings of the East Asian media and cultural industry in a global context. The first half of the course looks closely at the global-local relationships of East Asian media culture. The course then turns to particular media industries and cultures ranging from film to online games. By reading a variety of research articles and participating in discussions, students become familiar with East Asian media and pop culture and learn to develop their own research projects in the area of media and cultural studies.
Understand East Asian cultural globalization, nationalism, transnationalism, and regionalism.
Review and analyze cultural features of East Asian media industries.
Find various themes and methods of East Asian cultural studies. Lead insightful discussions.
Apply personal cultural knowledge and experiences in the course of developing a research topic.
Osnova
  • Week 1. Course Introduction
  • Week 2. Understanding East Asian Media: Initiating Asian Flows
  • Week 3. Issues: Nationalism, Regionalism, Globalization, and Imperialism (1)
  • Week 4. Issues: Nationalism, Regionalism, Globalization, and Imperialism (2)
  • Week 5. Cultural Hybridity
  • Week 6. Nation Branding: PR
  • Week 7. Cinema Industry and Critics
  • Week 8. Television Industry and Culture
  • Week 9. Animation/Comics Industry and Culture
  • Week 10. Game Studies
  • Week 11. Music
  • Week 12. Special Topics on East Asian Media
  • Week 13. Conference
Literatura
    povinná literatura
  • Berry, C. Liscutin, N., & Mackintosh, J. D. (2009). Cultural studies and cultural industries in Northeast Asia: What a difference a region makes. Hong Kong: Hong Kong University Press. (Hereafter, CSCI)
  • DAVIS, Darrell William a Emilie Yueh-Yu YEH. East Asian screen industries. 1st pub. London: BFI, 2008, 202 s. ISBN 9781844571802. info
  • THUSSU, Daya Kishan. Media on the move : global flow and contra-flow. New York: Routledge, 2006, xiv, 267. ISBN 0415354587. info
  • TOMLINSON, John. Globalization and culture. 1st pub. Cambridge: Polity Press, 1999, viii, 238. ISBN 0-7456-1338-1. info
  • TOMLINSON, John. Cultural imperialism : a critical introduction. 1st pub. London: Continuum, 1991, ix, 187 s. ISBN 0-8264-5013-X. info
Výukové metody
The format of the course is a combination of brief lectures and controlled discussions of various assigned readings. All students are expected to read all articles assigned and to develop appropriate discussion questions. Each student is a discussion leader for an assigned week. Students submit a research proposal (topic of student’s choice in consultation with instructor; minimum 10 pages).
Metody hodnocení
Discussion Questions (30 x 10 = 300) (Submit 3 discussion questions by noon the day before each class with the exception of Week 1, 12, and 13)
One Discussion Leader (150)
One Presentation (150)
Final Paper (400)
Total: 1000
A: 900-1000
B: 800-899
C: 700-799
D: 600-699
E: 500-599
F: -499
Vyučovací jazyk
Angličtina
Informace učitele
Week 2.
Chapter 1& 3 Thussu, D. K. (2006). Media on the move: global flow and contra-flow. New York : Routledge.
Nakano, Y. (2002). Who initiates a global flow? Japanese popular culture in Asia. Visual Communication, 1 (2), 229-253.
Chapter 1. CSCI
• Suggested Reading
Chapter 8 Thussu, D. K. (2006). Media on the move: global flow and contra-flow. New York : Routledge.
Week 3.
Iwabuchi, K. (2002). Introduction: The 1990s –Japan’s return to Asia, In Iwabuchi, K. Recentering globalization: Popular culture and Japanese transnationalism.
Chapter 11, Shin, G. W. (2006). Ethnic Nationalism in Korea: Geneology, Politics, and Legacy. Stanford, CA: Stanford University Press
Wang, J. (2006). The politics of goods: A case study of consumer nationalism and media discourse in contemporary China, Asian Journal of Communication,16 (2), 187-206.
Otmazgin, N. K. (2011). Commodifying Asian-ness: Entrepreneurship and the making of East Asian popular culture. Media, Culture, and Society, 33(2), 259-274.
Chapter 10, CSCI
• Suggested Reading
Ching, L. (2000). Globalizing the regional, regionalizing the global: Mass culture and Asianism in the age of late capital. Public Culture, 12, 233-257.

Week 4.
Chapter 1, 2. Tomlinson, J. (1991). Cultural Imperialism. Baltimore, MD: The Johns Hopkins University Press.
Otmazgin, N. K. (2008). Contesting soft power: Japanese popular culture in East and Southeast Asia. International Relations of the Asia-Pacific, 8, 73–101.
Huang, X. (2009). ‘Korean Wave’-The popular culture, comes as both cultural and economic imperialism in the East Asia. Asian Social Science, 5 (8), 123-130.

Week 5.
Kraidy, M. M. (2002). Hybridity in Cultural Globalization. Communication Theory, 12 (3), 316-339.
Chapter 4 - Tomlinson, J. (1999). Globalization and culture. Chicago: The Chicago University Press.
Wang, G. & Yeh, E. Y. (2005). Globalization and hybridization in cultural products: The cases of Mulan and Crouching Tiger, Hidden Dragon, International Journal of Cultural Studies, 8 (2), 175-193.
Chapter 12 CSCI

Week 6.
Anholt, S. (2008). ‘ Nation branding’ in Asia. Place Branding and Public Diplomacy, 4, 265 – 269.
Daliot-Bul, M. (2009). Japan brand strategy: The taming of ‘Cool Japan’ and the challenges of cultural planning in a postmodern Age. Social Science Japan Journal, 12 (2), 247–266.
Huang, S. (2011). Nation-branding and transnational consumption: Japan-mania and the Korean wave in Taiwan. Media, Culture & Society, 33(1), 3–18.
Ding, S. (2011). Branding a rising China: An analysis of Beijing’s national image management in the Age of China’s rise. Journal of Asian and African Studies, 46(3), 293–306.
• Suggested Reading
Kim, T-S. (2011). Three faces of Chinese modernity: Nationalism, globalization, and science. Social Semiotics, 21 (5), 683-697.

Week 7.
Introduction, Chapter 1, & 2. Davis, D. W. & Yeh, E. Y. (2008). East Asian screen industries. London: British Film Institute.
Botz-Bornstein, T. (2008). Wong Kar-wai’s Films and the Culture of the Kawaii. Substance, 37 (2), 94-109.
Chan, K. (2004). The global return of the Wu Xia Pian (Chinese sword-fighting movie): Ang Lee’s Crouching Tiger, Hidden Dragon. Cinema Journal, 43 (4), 3-17.

Week 8.
Yang, J. (2012). The Korean Wave (Hallyu) in East Asia: A comparison of Chinese, Japanese, and Taiwanese audiences who watch Korean TV dramas. Development and Society, 41 (1), 103-147.
Kang, M. & Kim, S. (2011). Are our families still Confucian? Representations of family in East Asian television dramas. International Journal of Cultural Studies, 14 (3), 307-321.
Lukacs, G. (2010). Iron Chef around the world: Japanese food television, soft power, and cultural globalization. International Journal of Cultural Studies, 13 (4), 409-426.
Lin, A. & Tong, A. (2009). Constructing cultural Self and Other in the Internet discussion of a Korean historical TV drama: A discourse analysis of weblog messages of Hong Kong viewers of Dae Jang Geum. Journal of Asian Pacific Communication, 19, (2), 289–312.

Week 9.
Chapter 1, 2, 5, & 10. Susan J. Napier (2001). Anime: From Akira to Princess Mononoke. New York: Palgrave.
Ito, K. A. (2005). History of Manga in the context of Japanese culture and society. The Journal of Popular Culture, 38(3), 456-475.
• Video Source
http://www.snagfilms.com/films/title/manga_mad_tokyo

Week 10.
Shaw, A. (2010). What is video game culture? Cultural studies and game studies. Games and Culture, 5(4), 403-424.
Jin, D. Y. & Chee, F. (2008). Age of new media empires: A critical interpretation of the Korean online game industry. Games and Culture, 3 (1), 38-58.
Ernkvist , M. & Ström, P. (2008). Enmeshed in games with the government: Governmental policies and the development of the Chinese online game industry. Games and Culture, 3 (1), 98-126.
Consalvo, M. (2009). Convergence and globalization in the Japanese videogame industry. Cinema Journal, 48 (3), 135-141.
• Video Source
http://www.youtube.com/watch?v=Kc0Pgm8lWRw&feature=player_embedded#!
Week 11.
Shin, H. (2009). Reconsidering transnational cultural flows of popular music in East Asia: Transbordering musicians in Japan and Korea searching for ‘‘Asia’’. Korean Studies, 33, 101-123.
Monty, A. (2010). Micro: global music made in J-pop?. Inter-Asia Cultural Studies, 11(1),123-128.
Hung, E. (2012). Performing “Chineseness” on the Western concert stage: The case of Lang Lang. Asian Music, 40 (1), 131-148.
Chapter 9. CSCI
• Video Source
http://documentary.net/k-pop-south-koreas-pop-wave/
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