ZURb1602 Global media industries

Faculty of Social Studies
Autumn 2019
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Tae-Sik Kim, Ph.D. (lecturer)
Guaranteed by
Tae-Sik Kim, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Wed 12:00–13:40 AVC
Prerequisites (in Czech)
! ZUR393j Global Media Industries
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
there are 32 fields of study the course is directly associated with, display
Course objectives
This course is designed to help students develop an understanding media and culture as industries in the capitalist world. Students will consider ‘media’ as culture industry. The course will look at the evolution of media industries over time to explore how media have been developed in relation to sociopolitical and economic changes. This course will cover a wide range of media industries including from Hollywood to East Asian media industry. The first half of the course will cover an historical and theoretical overview of global media industry. The second half of the course will then focus on the structure and practice of multiple media industries in the world.
Learning outcomes
Students understand the history and theory of media industries; comprehend the role of media industries in shaping society and culture; critically evaluate the political economy of media industries; get informed about a variety of media industries in the world that hasn’t well been known. Student will understand scholar terminology in English and will be able to interpret English scholar literature.
Syllabus
  • Week 1. Introduction to the course. Week 2. Media as Industries. Week 3. Culture Industry: History of Mass Culture. Week 4. Media Ownership. Week 5. The rise of media industry: US Media. Week 6. Globalized Media System. Week 7. Mid-Term Examination. Week 8. New Media Industry: Google and Facebook. Week 9. European Media Industries. Week 10. East Asian Media Industries. Week 11. Brazil and India: Regional Power Players. Week 12. Group Presentation. Week 13. Final Examination.
Literature
  • Dorfman and Armand Mattelart (1984). How to read Donald Duck. International General.
  • HEPP, Andreas. Transcultural communication. Edition first. Chichester, West Sussex: Wiley Blackwell, 2015, vi, 276. ISBN 9780470673935. info
  • FUCHS, Christian. Social media : a critical introduction. Los Angeles: Sage, 2014, vii, 293. ISBN 9781446257302. info
  • HAVENS, Timothy and Amanda D. LOTZ. Understanding media industries. New York: Oxford University Press, 2012, x, 272. ISBN 9780195397673. info
  • THUSSU, Daya Kishan. Media on the move : global flow and contra-flow. New York: Routledge, 2006, xiv, 267. ISBN 0415354587. info
  • MCCHESNEY, Robert Waterman. Rich media, poor democracy : communication politics in dubious times. New York: New Press, 2000, xxxvi, 427. ISBN 1565846346. info
Teaching methods
The format of the course is a combination of lectures and controlled discussions of assigned readings. All students are expected to read textbooks assigned and to develop appropriate discussion questions.
Assessment methods
Attendance: 4 unexcused absences during a semester shall be denied academic credit. Take Home Examination 30%. A 7-8 page long essay on the relationship between media and society. Group Presentation 15%. Group with 3-4 colleagues. Case Study: A Media Industry Case. Submit PPT and Present in Week 12. Class Presentation 10%. Develop discussion questions on assigned week’s topic. Introduce cases not included in textbooks. Final Examination 30%. Short Essay 15%.
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
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