ENS292 Target groups of civic engagement in the protection of nature and the environment

Faculty of Social Studies
Spring 2016
Extent and Intensity
0/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Jan Krajhanzl, Ph.D. (lecturer)
Guaranteed by
doc. Mgr. Bohuslav Binka, Ph.D.
Department of Environmental Studies – Faculty of Social Studies
Contact Person: Bc. Petra Burišková
Supplier department: Department of Environmental Studies – Faculty of Social Studies
Timetable
Fri 8. 4. 9:45–16:45 U42
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 10 student(s).
Current registration and enrolment status: enrolled: 0/10, only registered: 0/10, only registered with preference (fields directly associated with the programme): 0/10
fields of study / plans the course is directly associated with
Course objectives
1) Students know target groups of civic environmental engagement, 2) students know how to find a way to address a target group, 3) students are aware of ethical aspects of communicating environmental issues with public.
Syllabus
  • Analysis of target groups of environmental engagement, researches from the Czech Republic and abroad.
Literature
    recommended literature
  • KRAJHANZL, Jan, PROTIVÍNSKÝ, Tomáš. Mapa české environmentální angažovanosti 2015. Zelený kruh [online] 8. 8. 2015. Dostupné z: http://www.zelenykruh.cz/pro-ostatni/enviro_angazovanost
  • LEE, Nancy and Philip KOTLER. Social marketing : changing behaviors for good. 5 edition. Los Angeles: Sage, 2016, xv, 567. ISBN 9781452292144. info
Teaching methods
lecture, work with research results, discussion, video analysis
Assessment methods
Students will prepare an analysis of chosen target group and they will be able to explain it orally.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught only once.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fss/spring2016/ENS292