ZUR589b Social Media

Fakulta sociálních studií
podzim 2012
Rozsah
1/1. 8 kr. Ukončení: zk.
Vyučující
Tae-Sik Kim, Ph.D. (přednášející), Ing. Rudolf Burgr, Ph.D. (zástupce)
Mgr. Jana Ježková (pomocník)
Garance
prof. PhDr. Jiří Pavelka, CSc.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
Čt 18:00–19:40 AVC
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 0/15, pouze zareg.: 0/15
Mateřské obory/plány
Cíle předmětu
This course examines the sociocultural impacts of social media, the most advanced form of human communicative technology. Grounded in the understanding of the relationship between technology and society, this course looks closely at technological features of social media as well as the cultural consequences of mediated interactions among people. The course then turns to particular issues in relation to the uses of social media. By reading a variety of research articles assigned in the course and participating in class discussions, students learn to develop their own research projects focusing on social media and its sociocultural impacts.
Comprehend the relationship between technology and society.
Understand various social impacts of social media.
Review and analyze a variety of research articles on social media.
Find important themes and methods of social media research
Lead insightful discussions.
Osnova
  • Week 1. Course introduction
  • Week 2. Technology and culture
  • Week 3. What is Social Media
  • Week 4. SNS
  • Week 5. Research Highlights: Twitter & Facebook
  • Week 6. Social media & Politics
  • Week 7. Social Media and Social Changes
  • Week 8. Social Media and Youth
  • Week 9. Social Media and Cross-Cultural Studies
  • Week 10. Social media and Social Capital
  • Week 11. Special Topics on Social Media
  • Week 12. Conference 1
  • Week 13. Conference 2
Literatura
    povinná literatura
  • Papacharissi, Z. (Ed). A networked self: Identity, community, and culture on social network sites. New York: Routledge.
  • MCLUHAN, Marshall. Understanding media : the extensions of man. 6th ed. New York: A signet book, 1964, 318 s. info
  • MUMFORD, Lewis. Technics and civilization. London: George Routledge & Sons, 1934, xi, 495. info
Výukové metody
The format of the course is a combination of brief lectures and controlled discussions of various assigned readings. All students are expected to read all articles assigned and to develop appropriate discussion questions. Each student is a discussion leader for an assigned week. Students submit a research proposal (topic of student’s choice in consultation with instructor; minimum 10 pages)
Metody hodnocení
Discussion Questions (30 x 9 = 270) (Submit 3 discussion questions by noon the day before each class with the exception of Week 1, 12, and 13) One Discussion Leader (130) One Presentation (100) One Special Topic Statement (150, Find a socio-cultural issue not covered in this course. Provide a statement explaining the issue you choose and introduce important bibliographical references and) Final Paper (350)
Total: 1000
A: 900-1000
B: 800-899
C: 700-799
D: 600-699
E: 500-599
F: -499
Vyučovací jazyk
Angličtina
Informace učitele
Week 2. Technology and culture
• McLuhan, M. “Understanding Media” Introduction, Chapter 1, and 2
• Mumford, L. “Technics and Civilization” Introduction and Chapter 1
• Castells, M. (2000). Toward a sociology of the network society. Contemporary Sociology, 29 (5), 693-699.
Week 3. What is Social Media
• Donath, J. “Sociable Media”
• Kietzmann, J. H., Silvestre, B. S., McCarthy, I. P., & Pitt, P. Unpacking the social media phenomenon: Towards a research agenda. Journal of Public Affairs. DOI: 10.1002/pa.1412.
• Kelly, K. (2005, January 1). Wired 13.08: We are the web. Wired News.
• Jenkins, H. What Wikipedia Has to Teach Us About the New Media Literacies
• O’Reilly, T. (2005, September 30). What is Web 2.0: Design patterns and business models for the next generation of software.
• Watch “An Anthropological Introduction to Youtube” http://www.youtube.com/watch?v=TPAO-lZ4_hU
Week 4. SNS
• boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1),
• Donath, J. (2007). Signals in social supernets. Journal of Computer-Mediated Communication, 13(1).
• Hargittai, E. (2008). Whose Space? Differences among users and non-users of social network sites. Journal of Computer-Mediated Communication, 13, 276–297.
• A. Quan-Haase & A. L. Young (2010). Uses and gratifications of social media: A comparison of Facebook and Instant Messaging. Bulletin of Science Technology & Society, 30, 350-361
Week 5. Research Highlights: Twitter & Facebook
• boyd, danah (2010). I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience." New Media and Society, 13, 96-113
• Murthy, D. (2011). Twitter: microphone for the masses? Media Culture and Society, 33 (5), 779-789.
• Barkhuus, L. & Tashiro, J. (2010). Student socialization in the age of Facebook. CHI 2010 Proceedings of the 28th international conference on Human factors in computing systems: Organizations and Communities, 133-142. doi:10.1145/1753326.1753347
• Wilson, R. E., Gosling, S. D., & Graham, L. T. (2012). A review of Facebook research in the social sciences. Perspectives on Psychological Science, 7, 203-220.
• Gershon, I. (2011). Un-friend my heart: Facebook, promiscuity, and heartbreak in a neoliberal age. Anthropological Quarterly, 84 (4), 865-894.
Week 6. Social media & Politics
• Gilmore, J. (2012). Ditching the pack: Digital media in the 2010 Brazilian congressional campaigns. New Media and Society, 14, 617-633
• Johnson, T. J., Zhang, W, Bichard, S. L., & Sltzer, T. (2010) United we stand?: Online social network sites and civic engagement. In Papacharissi, Z. (Ed). A networked self: Identity, community, and culture on social network sites. New York: Routledge.
• Kaye, B. K. (2010) Between Barack and a net place: Motivations for using social network sites and blogs for political information. In Papacharissi, Z. (Ed). A networked self: Identity, community, and culture on social network sites. New York: Routledge.
• Larsson, A. O. & Moe, H (2011). Studying political microblogging: Twitter users in the 2010 Swedish election campaign. New Media and Society, 21, 1-19.

Week 7. Social Media and Social Changes
• Shirky, C. (2011). The political power of social media: Technology, the public sphere, and political change. Foreign Affairs.
• Cottle, S. (2011). Media and Arab uprisings 2011: Research note. Journalism, 12, 647-659.
• Sayed, N. (Towards the Egyptian Revolution: Activists’ perceptions of social media for mobilization. Journal of Arab & Muslim Media Research, 4 (2-3), 273-298.
• Kavanaugh, A., Yang, S., Sheetz, S. Li, L.T., and Fox, E.A. (2011). Between a rock and a cell phone: Social Media Use during Mass Protests in Iran, Tunisia and Egypt. ACM Trans. Of CHI.
• Skinner, J. (2011). "Social media and revolution: The Arab Spring and the Occupy Movement as Seen through Three Information Studies Paradigms," Sprouts: Working Papers on Information Systems, 11(169).
Week 8. Social Media and Youth
• Subrahmanyam, K. & Greenfield, P. (2008). Online communication and adolescent relationships. The Future of Children, 18 (1), 119-146
• boyd, danah. (2007) “Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life.” MacArthur Foundation Series on Digital Learning – Youth, Identity, and Digital Media Volume (ed. David Buckingham). Cambridge, MA: MIT Press.
• Smahel, D., Brown, B. B., & Blinka, L. (2012). Associations between online friendship and Internet addiction among adolescents and emerging adults. Developmental Psychology, 48 (2), 381–388.
• Pempek, T. A., Yermolayeva, Y. A., & Calvert, S. L. (2009). College students' social networking experiences on Facebook. Journal of Applied Developmental Psychology, 30, 227–238
Week 9. Social Media and Cross-Cultural Studies
• Pfister, D. S., & Soliz, J. (2011). (Re)Conceptualizing Intercultural Communication in a Networked Society. Journal of International and Intercultural Communication, 4, 246–251
• Sherri Grasmuck Jason Martin Shanyang Zhao (2009) Ethno-Racial Identity Displays on Facebook. Journal of Computer-Mediated Communication, 15, 158–188
• Fogg, B. J. & Izawa, D. (2008). Online Persuasion in Facebook and Mixi: A Cross-Cultural Comparison, Persuasive, 35-46.
• Kim, Y., Sohn, D. & Choi, S. M. (2011). Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students. Computers in Human Behavior, 27 (1), 365–372.
Week 10. Social media and Social Capital
• Ellison, Lampe, Steinfield, Vitak (2010). With a little help from my friends. In Papacharissi, Z. (Ed). A networked self: Identity, community, and culture on social network sites. New York: Routledge.
• Vallor, S. (2011) Flourishing on Facebook: virtue friendship & new social media. Ethics & Information Technology
• Tom Tong, S., Brandon, V. H., Langwell, L, & Walther, J. B. (2008). Too Much of a Good Thing? The Relationship Between Number of Friends and Interpersonal Impressions on Facebook. Journal of Computer-Mediated Communication, 13, 531–549.
• Hampton, K. N, Lee, C., & Her, E. J. (2011). How new media affords network diversity: Direct and mediated access to social capital through participation in local social settings. New Media and Society, 13, 1031-1049
• Resnick, P. (2002). Beyond bowling together: SocioTechnical capital. In J.M. Carroll (Ed.), HCI in the new millennium (pp. 242-272). New York: Addison-Wesley.
Další komentáře
Předmět je vyučován jednorázově.
Předmět je zařazen také v obdobích podzim 2013, podzim 2014, podzim 2015, podzim 2016, podzim 2017, podzim 2018, podzim 2019.