FJHC_OJ3 Professional Language 3

Faculty of Education
Autumn 2014
Extent and Intensity
0/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Mgr. Hana Delalande (seminar tutor)
Mgr. Marcela Poučová, Ph.D. (assistant)
Guaranteed by
Mgr. Marcela Poučová, Ph.D.
Department of French Language and Literature – Faculty of Education
Contact Person: Barbora Hůrková
Supplier department: Department of French Language and Literature – Faculty of Education
Timetable of Seminar Groups
FJHC_OJ3/01: Wed 8:25–10:05 učebna 53, H. Delalande
Prerequisites (in Czech)
FJHC_OJ1 Professional Language 1 && FJHC_OJ2 Professional Language 2
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course is aimed at improving the productive and receptive communicative competence. The educational material used during the seminars provide deeper understanding of the current sectoral themes and focuses on the application of new phraseology phrases and concepts in specific professional communication.
Syllabus
  • Marketing and marketing strategy. Market analysis. Exploration of the competition. Definitions of production. Distribution methods. Advertising and sales promotion. Business events. Sales force.
Literature
  • PENFORNIS, J.-L. Affaires.com. Paris : CLE International, 2003. ISBN 978-2-09-033176-9.
Teaching methods
Seminar.
Assessment methods
Final exam (70%).
Language of instruction
French
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019.
  • Enrolment Statistics (Autumn 2014, recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2014/FJHC_OJ3